NBA/WNBA
The NBA family wants to encourage kids to read and adults to love reading with children. Through NBA Cares, the league’s social responsibility initiative that builds on the NBA’s long tradition of addressing important social issues in the United States and around the world, a wide array of educational and reading programs are supported. Current and former NBA and WNBA players participate in read-alouds and other shared reading and online activities at schools, community-based organizations, at its Read & Learning Centers, in arenas, and wherever else it is possible to read! Through Read to Achieve, the league has distributed over 750,000 books and a million literacy magazines to schools, community-based organizations, and kids.