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The Kikkoman chronicles : a global company with a Japanese soul / Ronald E. Yates.

Preface v

Introduction ix

Acknowledgments xvii

1. Completing the Circle 1

2. From Osaka Castle to the Big Foot Prairie: A Brief History of Kikkoman 13

3. A Global Company with a Japanese Soul 35

4. There's No Business Like Shoyu Business: A Concise Soy Sauce Primer 47

5. Diversify or Die: Kikkoman's Strategies for Success 65

6. The Road to Walworth: Kikkoman's Big Gamble on the Big Foot Prairie 83 83

7. A Soy Sauce Plant Grows in the Land of Cheese 99

8. A Culture of Selective Risk: The Enduring Secret of Kikkoman's Success 125

9. High-Tech Fireflies and a Trailblazing Orange 151

10. Soy Sauce Meets Cyberspace: Big Changes on the Road to the Twenty-first Century 165

11. Conclusion 191
Index 197

Preface	v
Introduction	ix
Acknowledgments	xvii
1. Completing the Circle	1
2. From Osaka Castle to the Big Foot Prairie: A Brief History of Kikkoman	13
3. A Global Company with a Japanese Soul	35
4. There's No Business Like Shoyu Business: A Concise Soy Sauce Primer	47
5. Diversify or Die: Kikkoman's Strategies for Success	65
6. The Road to Walworth: Kikkoman's Big Gamble on the Big Foot Prairie 83	83
7. A Soy Sauce Plant Grows in the Land of Cheese	99
8. A Culture of Selective Risk: The Enduring Secret of Kikkoman's Success	125
9. High-Tech Fireflies and a Trailblazing Orange	151
10. Soy Sauce Meets Cyberspace: Big Changes on the Road to the Twenty-first Century	165
11. Conclusion	191
Index	197