Stanek, William R.
Bibliographic record and links to related information available from the Library of Congress catalog
Stanek, William R.
Bibliographic record and links to related information available from the Library of Congress catalog
Introduction vil
FRIDAY EVENING
Getting Started j
Warming UP 3
Promoting Your Web Site to the World 11
SATURDAY MORNING
Working with Statistics and Logs 21
Using Web Stats to Understand
Your Site's Visitors 23
Understanding Visits and Page Views 45
Gaining Lost Readers from the Error Logs 79
Simple Ways to Obtain Stats without Server Logs 98
SATURDAY AFTERNOON
Putting the Motion in Promotion 125
Transforming the Numbers Into Meaningful Data 128
Capitalizing on Search Engine Fundamentals 152
Registering with the Top Search Engines
on the Planet 175
Submitting Your Web Site to Top Guides,
Lists, and Directories 200
SUNDAY MORNING
The Coolest, the Hottest, and the Best 233
The Best Business Search Engines
and Yellow Pages Directories 235
Directories by Industry and Category 271
Promoting Your Web Site in Specialty Directories 305
Getting Your Site Listed As the Cool Site of the Day 331
SUNDAY NOON
Attracting the Masses 351
Registering with Many Search Engines
and Directories Simultaneously 353
Selling Your Web Site through E-mall 382
Attracting the Masses with Giveaways, Contests,
Sweepstakes, and More 401
Reviewing Your Progress and Planning
More for Next Weekend 454
Index 457