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Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents Preface i The Author vi 1. A Realist's View of the Small Business Landscape 1 2. Are You Really the Entrepreneurial Type? 18 3. RULE #1: Establish and Maintain a Strong Sense of Purpose 29 4. RULE #2: Thoroughly Understand the Marketplace 46 5. RULE #3: Build an Effective Growth Planning System 57 6. RULE #4: Develop Customer-Driven Processes 70 7. RULE #5: Put the Power of Technology to Work 93 8. RULE #6: Attract and Keep the Best and the Brightest 113 9. RULE #7: Seeing the Future More Clearly 133 Appendix 145 Acknowledgements 155 Index xx
Library of Congress Subject Headings for this publication:
Small business -- Management -- Handbooks, manuals, etc.