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Introduction: On the Internet, Women Matter
Mia Consalvo and Susanna Paasonen 1
Part One: Defining Gender
1 Gender, Identity, and (the Limits of) Play on the Internet
Susanna Paasonen 21
2 Windows on the Web: The Female Body and
the Web Camera
Kate O'Riordan 44
3 Internet and the Construction of Gender:
Female Professionals and the Process of Doing Gender
Johanna Dorer 62
4 Women's Internet Sites: A Search for Design
Strategies to Engage the Female Viewer
Noemi Sadowska 90
Part Two: Addressing Women
5 Selling the Internet to Women: The Early Years
Mia Consalvo 111
6 "There's 'O Place' Like Home": Searching for
Community on Oprah.com
Leda Cooks, Mari Castaneda Paredes, and Erica Scharrer 139
7 Join Now, Membership Is Free: Women's
Web Sites and the Coding of Community
Karen E. Gustafson 168
Part Three: Everyday Uses
8 "So I Got It Into My Head That I Should Set Up
My Own Stable ... ": Creating Virtual Stables on
the Internet as Girls' Own Computer Culture
Virpi Oksman 191
9 Women Veterans and the Net: Using Internet
Technology to Network and Reconnect
Jennifer M. Tiernan 211
10 Trouble, Pleasure, and Tactics: Anonymity and Identity
in a Lesbian Chat Room
Jamie M. Poster 230
Part Four Gender, Agency, and New Media
11 Extending the School Day: Gender, Class, and the
Incorporation of Technology in Everyday Life
S. Elizabeth Bird and Jane Jorgenson 255
12 Gendered Agency in Information Society:
On Located Politics of Technology
Marja Vehvildinen 275
13 Interactive Television in the Everyday
Lives of Young Couples
Liesbet van Zoonen and Chris Aalberts 292