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part one: HOW BUSINESS WORKS
1. Change: How to thrive during uncertainty by driving change
2. Walk Your Talk: How to earn respect by aligning whatyou say with whatyou do
3. Dollars and Sense: How to useyour company's financial data to set priorities
4. Politics: How to maneuver through workplace dynamics-good and bad-to get
things done
5. Customers: How to identify whatyour customers really think
6. Relationships: How to be a successful team player
part two: SALES
7. Sales Autopsy: How to make sense of losing a key customer
8. Know Your Market: How to understand what the market wants soyou
can deliver
9. Qualifying: How to identiy your most likely buyers
10. Walk in Their Shoes: How to understand the business challengesyour
customers face-and howyou can help
11. Objections: How to identify-and overcome-the primary reasonsyour
customers say "no"
12. Secondary Objections: How to identif and overcome the unspokenand
often emotional-reasons customers say "no"
13. Building Relationships: How to listen, establish trust, and go the extra mile
foryour customers
14. Closing the Sale: How to ask customers for their business
part three: THE SEVEN DEADLY WORKPLACE SINS
15. Exhaustion: How to set priorities, say "no," and easeyour stress
16. Anger: How to keep things in perspective and manageyour emotions
17. Surrender: How to leverageyour influence and make a difference
18. Obsolescence: How to hone your skills and stay on top ofyour field
19. Incompetence: How to encourage-and use-feedback onyour performance
20. Withdrawal: How to stay focused onyour mission and connected to others
21. Dysfunction: How to staygrounded-and work with those who aren't
part four: INNOVATION
22. The Spirit of Innovation: How to implement new ideas and build for
the future
23. Obstacles to Innovation: How to overcome the roadblocks to success
Library of Congress Subject Headings for this publication: Business communication, Humor in business, Communication in management, Teams in the workplace Management, Management Humor, Success in business Humor