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Acknowledgments vii Introduction 1 1 A Matter of Time 7 2 Of Importance to Many 11 3 It Is a Financial Issue 15 4 Winners Everywhere 17 5 A Quick Lesson in History 19 6 Things Were Changing 23 7 Seeds of Change Were Sown 27 8 A Game on the Ropes 29 9 Mounting Evidence 33 10 Sports, a Large Enterprise 37 11 A Welcome Outcome 41 12 Sharing the Wealth 45 13 Growing the Game in the 2000s 49 14 One Path to Economic Growth 53 15 A Game Set Apart 59 16 Where It All Started 65 17 Twice a Winner 73 18 The People Who Run the Game 81 19 A Time of Change 89 20 Not Your Average Job 95 21 The Economic Case of the 2000s 99 22 The Designated Hitter's Time Has Come 103 23 The Reformatted All-Star Game 107 24 The Rose Dilemma 111 25 A Thought on Sammy Sosa 115 26 The Challenge Facing College Athletics 117 27 Sports and Modem Journalism 125 28 The Importance of Competitiveness 127 29 Added Thoughts 129 Readings 133 About the Author 137Library of Congress Subject Headings for this publication: Baseball Economic aspects United States, Baseball United States Management, Baseball Social aspects United States