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CHAPTER 1 - What if Your Mirror Could Speak?...... 1 How Did You Get Here?. .............. 2 Why Imagination? ............ ..........9 The Imagination Challenge .............. 18 Interpreting the Signals ........... ... 20 Why We Need to Unlearn.............23 Mapping Possibility............. ... .25 Engineering Possibility .......... .......27 Points of Departure............. ... .29 Big Questions ........................30 CHAPTER 2 - The Flop to the Top ................31 Dick Fosbury ............... ....... 32 What Is Your Foam? .................. 35 CHAPTER 3 - Imagination and Possibility. ......... .37 Why Creativity Is Not Enough ......... 38 Users: The New Innovators ......... .. . 39 Creating Breakthrough Innovations...... 40 The New Value Chain ................. 40 Seeing Possibility in Imagination .........47 The Division Between Work and Play......56 Imagination, Play, and Possibility ....... 60 CHAPTER 4 - Unlearning ......................61 Barriers to Imagination ................62 Changing the Workplace ................ 62 Learning To Unlearn .................. 63 Changing Education ................ . 66 Lifelong Kindergarten .................. 69 CHAPTER 5 - Getting Serious About Play ...... .... 79 How the Information Age Relies on Play... 80 Tools, Toys, and ToolToys ................ 81 Just Playing Around ................. . 82 Playing the Game ....................83 The Conditions for Possibility ........... 84 CHAPTER 6 - Transformed by Imagination ......... 87 The Imaginative Pursuit of Unorthodox Questions ........................... 88 Questions and Answers ............... 90 Managing the Imaginative Team ......... 95 CHAPTER 7 - Strategic Imagination and Creativity ... 97 Seeking Out Signals................. 98 Strategic Creativity and the Behavior Modes ............................ 101 The Temporary Play Space as Platform for Possibility ....................... 110 Frames of Inquiry and the Behavior Modes ............................. 112 The Key Opportunity for Strategic Creativity ........................... 116 CHAPTER 8 - Emerging Signals ................. 119 Opportunities in Plain Sight ........ . 120 Signals in Latent Needs ............. 120 Signals and the Corporation ...........123 Signals and Predictions ............. 128 Disruptions as Signals ............... 131 No Weak Signals ..................... 133 CHAPTER 9 - Engineering Possibility ............. 137 Unfolding Signals: Transformative Opportunities in a Changing Market.....138 CHAPTER 10 - Unfolding Signal Maps............ 151 A Brief Interlude in What, Why, How, and the Human Condition .............152 Strategic Questions ................ . 154 Retrieval and Emergence Mapping 1: The Camera ................ .......158 Retrieval and Emergence Mapping 2: Organized Sports .....................163 CHAPTER 11 - A Workbook for Strategic Creativity.. 167 Toward a New Ecology of Learning, Imagina- tion, and Innovation ............... . 169 The Strategic Imagination Circle ........ 171 CHAPTER 12 - The Method in Action: Dataspace ...183 Dataspace as a Field of Opportunity ..... 184 Strategic Innovation Opportunities in Dataspace ............... .......186 Points of Departure for Dataspace........ 194 Future Scenarios in the Temporary Play Space ......................... 196 CHAPTER 13 - Duality in Dataspace ......... . ..203 The Dual Life .......... ......... 204 Imagination and the Virtual World ...... 205 Tactical Agents of Duality in Dataspace .. 212 Points of Departure for Duality in Dataspace ..........................213 Future Scenarios .................. 214 CHAPTER 14 Imaginative Application . . . . . . . . . 221 Finding a New Enemy .............. .. 222 Is All Innovation Beneficial? .......... 223 Identifying Progress ................. 228 Competitive Time Travel ..... ........ . 231 CHAPTER 15 - Notes on the Future ..............239 A Great Future in Data ............. . 240 A New Capability .................. 242 A New Type of Leader .............. . .243 Bibliography ......................... 245