Bibliographic record and links to related information available from the Library of Congress catalog
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: the desire code 1 one ... The Pretty Good Problem 3 two ... The Straw Man in the Gray Flannel Suit 21 three ... Rationale Thinking 35 four... Ignoring the Joneses 51 I murketing 71 five . . . Chuck Taylor Was a Salesman 79 six... Rebellion, Unsold 96 seven... Click 115 eight ... Very Real 134 nine ... The Murkiest Common Denominator 145 ten . .. The Commercialization of Chitchat 165 eleven . .. The Brand Underground 189 I invisible badges 209 twelve . . Murketing Ethics 215 thirteen ... What's the Matter with Wal-Mart Shoppers? 230 fourteen. ... Beyond the Thing Itself 249