Brand-Name Product Advertising
Jell-O Strawberry Flavor.
Leroy, New York: The Genesee Pure Food Company
Chromo-lithograph poster, ca. 1905
Copyright deposit (205.3a)
During the last two decades of the nineteenth century there was
a great change in how food products were distributed and advertised.
Buying primarily unpackaged goods was gradually replaced by the
availability of sanitary, sealed, individual packaging. Advertising
in newspapers, broadsides, and store displays (like the Jell-O
poster) was supplemented by company brochures that took advantage
of chromolithography, which made mass-production of vividly colored
illustrations economically feasible. Due to increasing competition
among manufacturers, various advertising techniques were introduced,
such as prizes, offers of coupons to be collected for premium household
items, and recipe booklets featuring company products.