American Treasures of the Library of Congress: Reason

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No Talking, Please!

Ladies, kindly remove your hats.
Movie etiquette cards

Print from lantern slides,
Copyrighted 1912
Prints & Photographs Division (130.4a-f)

As middle class mass entertainments gained increasing popularity in the late nineteenth century, so did the impetus to instruct this new audience in the ways of appropriate public behavior. By the time the motion picture industry had achieved full flower in the 1910s, however, etiquette announcements like these were used mainly for their entertainment value.

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