• [Color experiment: Pouring Coca-Cola bottle contents into a glass of ice (3 of 5)]

    [Color experiment: Pouring Coca-Cola bottle contents into a g...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • [Color experiment: Food still life with woman's hand (2 of 2)]

    [Color experiment: Food still life with woman's hand (2 of 2)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Opening of ad

    Hilltop outtake: Opening of ad

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 1. E.C. Cok 121 - ôBuy the Worldö Original. Color Dailies. Can No. 7028. Racetrack fence in background. There is no audio. 37 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Food still life with woman's hand (1 of 2)]

    [Color experiment: Food still life with woman's hand (1 of 2)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Linda Neary looks to side

    Hilltop outtake: Linda Neary looks to side

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 1. E.C. Cok 121 - ôBuy the Worldö Original. Color Dailies. Can No. 7028. Actors in different clothes. There is no audio. 38 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola bottle contents into a glass of ice (1 of 5)]

    [Color experiment: Pouring Coca-Cola bottle contents into a g...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • [Color experiment: Coca-Cola bottle with three hot dogs (3 of 3)]

    [Color experiment: Coca-Cola bottle with three hot dogs (3 of...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Crowd shot camera lowers then raises

    Hilltop outtake: Crowd shot camera lowers then raises

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 1. E.C. Cok 121 - ôBuy the Worldö Original. Color Dailies. Can No. 7028 There is no audio. 67 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • Mean Joe Greene

    Mean Joe Greene

    Writer: Penny Hawkey Art Director: Roger Mosconi Featuring the defensive lineman "Mean" Joe Greene from the Pittsburgh Steelers professional football team and a twelve-year-old boy, Tommy Okon. Lee Lacy 30 seconds

    • Contributor: Jean Claude Kaufman/Mccann Erickson
    • Original Format: Film, Video
    • Date: 1979-00-00
  • [Color experiment: Coca-Cola with tree branch]

    [Color experiment: Coca-Cola with tree branch]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Scattered shots of kids sitting on hill

    Hilltop outtake: Scattered shots of kids sitting on hill

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Wexler Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U There is no audio. 5 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Coca-Cola in refrigerator (1 of 2)]

    [Color experiment: Coca-Cola in refrigerator (1 of 2)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Helicopter shot of Wexler group on hill

    Hilltop outtake: Helicopter shot of Wexler group on hill

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Wexler Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U There is no audio. 17 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Stop motion: "Time for Coke"]

    [Stop motion: "Time for Coke"]

    This film is from an advertising reel with a work print version of stop motion advertising developed by the D'Arcy agency for Coca-Cola between 1954 and 1956. D'Arcy was Coca-Cola's advertising agency from 1906 until 1956 when Coca-Cola changed their advertising agency to McCann. This work print contains no sound and the ads appear primitive, one of the reasons for the move to McCann. ...

    • Contributor: The D'Arcy Agency
    • Original Format: Film, Video
    • Date: 1953-00-00
  • Hilltop outtake: Young lady messes up and waves off camera.

    Hilltop outtake: Young lady messes up and waves off camera.

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 1. E.C. Cok 121 - ôBuy the Worldö Original. Color Dailies. Can No. 7028. There is no audio. 18 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola bottle contents into a glass of ice (2 of 5)]

    [Color experiment: Pouring Coca-Cola bottle contents into a g...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Charity

    Charity

    International commercial broadcast in 20 Islamic countries, including Malaysia, Indonesia, Pakistan, Bangladesh, the United Arab Emirates, Turkey, Egypt, Lebanon and Morocco. 60 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1998-00-00
  • First Experience

    First Experience

    International commercial filmed in Morocco. John Madden 30 seconds

    • Contributor: Leo Burnett Usa
    • Original Format: Film, Video
    • Date: 1999-00-00
  • Hilltop outtake: Helicopter view of cast in square formation.

    Hilltop outtake: Helicopter view of cast in square formation.

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U There is no audio. 15 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • Polar Bear - Northern Lights

    Polar Bear - Northern Lights

    The first of the Polar Bear commercials from 1993. This ad was launched with the beginning of the Always campaign. 30 seconds

    • Contributor: Ken Stewart/Creative Arts Agency
    • Original Format: Film, Video
    • Date: 1993-00-00
  • [Color experiment: Coca-Cola in refrigerator (2 of 2)]

    [Color experiment: Coca-Cola in refrigerator (2 of 2)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • [Color experiment: Pouring Coca-Cola bottle contents into a glass of ice (5 of 5)]

    [Color experiment: Pouring Coca-Cola bottle contents into a g...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Shot of first row to tenth row

    Hilltop outtake: Shot of first row to tenth row

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U There is no audio. 21 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Stop motion: Basketball and flying Coca-Cola bottles]

    [Stop motion: Basketball and flying Coca-Cola bottles]

    This film is from an advertising reel with a work print version of stop motion advertising developed by the D'Arcy agency for Coca-Cola between 1954 and 1956. D'Arcy was Coca-Cola's advertising agency from 1906 until 1956 when Coca-Cola changed their advertising agency to McCann. This work print contains no sound and the ads appear primitive, one of the reasons for the move to McCann. ...

    • Contributor: The D'Arcy Agency
    • Original Format: Film, Video
    • Date: 1953-00-00
  • [Color experiment: Pouring Coca-Cola can contents into a paper cup of ice (1 of 3)]

    [Color experiment: Pouring Coca-Cola can contents into a pape...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Helicopter shots of Wexler group

    Hilltop outtake: Helicopter shots of Wexler group

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Wexler Cameraman: Giuseppe Retumo Hilltop Outtakes Reel No. 11. COK1714/Can No. 7026. Coke Seminar on Buy the World. Trims and outs. Elements A û I Busses at bottom of hill. There is no audio. 40 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • Hilltop outtake: Man (Billy Davis) being chased by others trying to spray him with Coca-Cola. Changes into view of four men holding bottles.

    Hilltop outtake: Man (Billy Davis) being chased by others try...

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U Race track fence visible in background There is no audio. 2 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Stop motion: Coca-Cola sign on the roadside]

    [Stop motion: Coca-Cola sign on the roadside]

    This film is from an advertising reel with a work print version of stop motion advertising developed by the D'Arcy agency for Coca-Cola between 1954 and 1956. D'Arcy was Coca-Cola's advertising agency from 1906 until 1956 when Coca-Cola changed their advertising agency to McCann. This work print contains no sound and the ads appear primitive, one of the reasons for the move to McCann. ...

    • Contributor: The D'Arcy Agency
    • Original Format: Film, Video
    • Date: 1953-00-00
  • Hilltop

    Hilltop

    Young people singing "I'd like to buy the world a coke" on a hilltop in Italy. Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Lyric: I'd like to buy the world a home and furnish it with love, Grow apple trees and honey bees, and snow white turtle doves. I'd like to teach the world to sing ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola can contents into a paper cup of ice (3 of 3)]

    [Color experiment: Pouring Coca-Cola can contents into a pape...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Snowflake - Beach

    Snowflake - Beach

    International commercial filmed in a combination of two different areas in the Italian Alps and a stage in Milan. John Madden 30 seconds

    • Contributor: Leo Burnett Usa
    • Original Format: Film, Video
    • Date: 1999-00-00
  • Hilltop outtake: Recta Film Co. (Wexler) clapper

    Hilltop outtake: Recta Film Co. (Wexler) clapper

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Wexler Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U There is no audio. 6 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • Hilltop outtake: Two young ladies trying out for the opening scene

    Hilltop outtake: Two young ladies trying out for the opening ...

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtakes Reel No. 3. E.C. Cok - 1709. Coke ôBuy the Worldö Original Color Dailies. For 3 Points Lighter. Can No. 7030 There is no audio. 36 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Coca-Cola bottle with color chart]

    [Color experiment: Coca-Cola bottle with color chart]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Dolly out and back

    Hilltop outtake: Dolly out and back

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtakes Reel No. 11. COK1714/Can No. 7026. Coke Seminar on Buy the World. Trims and outs. Elements A û I There is no audio. 42 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Coca-Cola bottle with three hot dogs (1 of 3)]

    [Color experiment: Coca-Cola bottle with three hot dogs (1 of...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Close-ups of crowd shot of Wexler group of kids, young lady stumbles

    Hilltop outtake: Close-ups of crowd shot of Wexler group of k...

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Wexler Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U Note the difference in costumes between kids in this group and the Roma Film Company group. There is no audio. 16 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola can contents into a paper cup of ice (2 of 3)]

    [Color experiment: Pouring Coca-Cola can contents into a pape...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Young lady in white blouse and pan right

    Hilltop outtake: Young lady in white blouse and pan right

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 1. E.C. Cok 121 - ôBuy the Worldö Original. Color Dailies. Can No. 7028 There is no audio. 51 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • Hilltop outtake: View of young lady with camera lowering to bottles

    Hilltop outtake: View of young lady with camera lowering to b...

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtakes Reel No. 3. E.C. Cok - 1709. Coke ôBuy the Worldö Original Color Dailies. For 3 Points Lighter. Can No. 7030 There is no audio. 80 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Stop motion: Grocery list and spinning carton of Coke]

    [Stop motion: Grocery list and spinning carton of Coke]

    This film is from an advertising reel with a work print version of stop motion advertising developed by the D'Arcy agency for Coca-Cola between 1954 and 1956. D'Arcy was Coca-Cola's advertising agency from 1906 until 1956 when Coca-Cola changed their advertising agency to McCann. This work print contains no sound and the ads appear primitive, one of the reasons for the move to McCann. ...

    • Contributor: The D'Arcy Agency
    • Original Format: Film, Video
    • Date: 1953-00-00
  • Hilltop outtake: Begins with two young ladies and pans down line.

    Hilltop outtake: Begins with two young ladies and pans down l...

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtakes Reel No. 3. E.C. Cok - 1709. Coke ôBuy the Worldö Original Color Dailies. For 3 Points Lighter. Can No. 7030 Two young ladies appear later in different position. There is no audio. 39 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Coca-Cola bottle with three hot dogs (2 of 3)]

    [Color experiment: Coca-Cola bottle with three hot dogs (2 of...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Helicopter crowd shot changes to shot of kids running down hill

    Hilltop outtake: Helicopter crowd shot changes to shot of kid...

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Wexler Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U Child carrying guitar. This was when the first group of kids rebelled. There is no audio. 47 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Stop motion: Walking hot dog, hamburgers, and disappearing Coca-Cola]

    [Stop motion: Walking hot dog, hamburgers, and disappearing C...

    This film is from an advertising reel with a work print version of stop motion advertising developed by the D'Arcy agency for Coca-Cola between 1954 and 1956. D'Arcy was Coca-Cola's advertising agency from 1906 until 1956 when Coca-Cola changed their advertising agency to McCann. This work print contains no sound and the ads appear primitive, one of the reasons for the move to McCann. ...

    • Contributor: The D'Arcy Agency
    • Original Format: Film, Video
    • Date: 1953-00-00
  • Hilltop outtake: Slate pops in then pan down the line

    Hilltop outtake: Slate pops in then pan down the line

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtakes Reel No. 3. E.C. Cok - 1709. Coke ôBuy the Worldö Original Color Dailies. For 3 Points Lighter. Can No. 7030 There is no audio. 55 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola bottle contents into a glass of ice (4 of 5)]

    [Color experiment: Pouring Coca-Cola bottle contents into a g...

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • [Color experiment: Color chart]

    [Color experiment: Color chart]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00