• [Color experiment: Pouring Coca-Cola bottle contents into a glass of ice (1 of 5)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • [Color experiment: Coca-Cola in refrigerator (2 of 2)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Dolly out and back

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtakes Reel No. 11. COK1714/Can No. 7026. Coke Seminar on Buy the World. Trims and outs. Elements A û I There is no audio. 42 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Coca-Cola in refrigerator (1 of 2)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Two young ladies trying out for the opening scene

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtakes Reel No. 3. E.C. Cok - 1709. Coke ôBuy the Worldö Original Color Dailies. For 3 Points Lighter. Can No. 7030 There is no audio. 36 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • Hilltop outtake: Young lady messes up and waves off camera.

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 1. E.C. Cok 121 - ôBuy the Worldö Original. Color Dailies. Can No. 7028. There is no audio. 18 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola can contents into a paper cup of ice (1 of 3)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop

    Young people singing "I'd like to buy the world a coke" on a hilltop in Italy. Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Lyric: I'd like to buy the world a home and furnish it with love, Grow apple trees and honey bees, and snow white turtle doves. I'd like to teach the world to sing ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola bottle contents into a glass of ice (3 of 5)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Helicopter shot of Wexler group on hill

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Wexler Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U There is no audio. 17 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola bottle contents into a glass of ice (4 of 5)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Helicopter shots of Wexler group

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Wexler Cameraman: Giuseppe Retumo Hilltop Outtakes Reel No. 11. COK1714/Can No. 7026. Coke Seminar on Buy the World. Trims and outs. Elements A û I Busses at bottom of hill. There is no audio. 40 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Coca-Cola with tree branch]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Scattered shots of kids sitting on hill

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Wexler Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U There is no audio. 5 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola can contents into a paper cup of ice (2 of 3)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Recta Film Co. (Wexler) clapper

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Wexler Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U There is no audio. 6 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Food still life with woman's hand (2 of 2)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Man (Billy Davis) being chased by others trying to spray him with Coca-Cola. Changes into view of four men holding bottles.

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U Race track fence visible in background There is no audio. 2 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • Hilltop outtake: Helicopter view of cast in square formation.

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U There is no audio. 15 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola can contents into a paper cup of ice (3 of 3)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Opening of ad

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 1. E.C. Cok 121 - ôBuy the Worldö Original. Color Dailies. Can No. 7028. Racetrack fence in background. There is no audio. 37 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Coca-Cola bottle with three hot dogs (3 of 3)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Shot of first row to tenth row

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 2. COK 1717/Can No. 7027. Coke Seminar of Buy the World. Trims and Outs. Elements A - U There is no audio. 21 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00
  • [Color experiment: Pouring Coca-Cola bottle contents into a glass of ice (5 of 5)]

    From a reel entitled "Experimental TV Color Project. 1964." This reel of film contains 40 color film snippets (18 are included on this site) of Coca-Cola bottles, cans and performers in varying lighting and backgrounds. Coca-Cola introduced its first color Television advertising on June 15, 1964. This reel of film was to examine how the product looked to determine best lighting, etc. There is ...

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1964-00-00
  • Hilltop outtake: Linda Neary looks to side

    Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Cameraman: Giuseppe Retumo Hilltop Outtake Tape Reel No. 1. E.C. Cok 121 - ôBuy the Worldö Original. Color Dailies. Can No. 7028. Actors in different clothes. There is no audio. 38 seconds

    • Contributor: Mccann Erickson
    • Original Format: Film, Video
    • Date: 1971-00-00