Synergistics Research Corporation
Synergistics Research Corporation was founded in 1981 and is considered the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. Our shared-cost research represents a cost-effective and time-efficient way to obtain current survey research data, interpretation, and strategic analysis. SYNERGISTICS integrated package of research and strategic analysis, combined with our extensive experience in the financial services area, can help you gain extensive knowledge and consumer insights.
SYNERGISTICS clients include the 50 largest banks, other major banks and thrifts, insurance companies, brokerage firms, mutual fund companies, retailers, card organizations, and other organizations in the financial services industry. More than 450 financial services projects on both consumer and corporate topics have been conducted over the last 30 years.
Each year, Synergistics conducts projects covering the latest issues in the following major areas:
· Credit, Debit, and Small Business Cards
· Consumer Credit
· Savings, Investments, and Insurance
· Small Business Market
· Transaction/Checking Accounts
· Consumer Segments
· Retail Delivery Systems
Specific survey topics and issues are evaluated immediately prior to the development of the project proposal. This ensures that SYNERGISTICS studies reflect relevant up-to-the-minute and late-breaking issues important to your organization.
SYNERGISTICS multiphase research covers three elements. Current activity and the existing environment are analyzed through secondary research. The user side is explored through quantitative data. In addition, SYNERGISTICS consultative approach takes the research one step further by making specific observations and strategic recommendations based on our extensive experience, perceptive insights, and keen observations.
SYNERGISTICS Research Corporation
Steve McKinnon
SY = LC12G7011
smckinnon@src-co.com
2951 Flowers Rd South - Suite 230 - Atlanta, GA 30341
800-423-4229 * 404-237-3373
Last Updated: 04/25/2013
