"I was the second Spanish-speaking business in this area."
Articles and Essays with this item:
Carroll, Thomas D.
Mantilla, Francisco "Arturo
21st Avenue (Paterson, N. J.)
Elsa's Fashions (Paterson, N.J.)
Ethnicity and Occupation
Family Run Businesses
- "I was the second Spanish-speaking business in this area."
- Contributor Names
- Mantilla, Francisco "Arturo" (Narrator)
- Carroll, Thomas D. (Interviewer)
- Created Published
- August 10, 1994
- Subject Headings
- - Elsa's Fashions (Paterson, N.J.)
- - Ethnicity and occupation
- - 21st Avenue (Paterson, N. J.)
- - Puerto Ricans
- - Sound recordings
- - Interviews
- - Oral history
- - Family-run businesses
- - Ethnography
- - Interviews
- - United States -- New Jersey -- Paterson
- - Interview with Francisco "Arturo" Mantilla, co-owner of Elsa's Fashions on 21st Avenue.
- - Summary of audio segment: The beginning of the Spanish speaking market in Paterson. AM remembers going downtown in Paterson when he first came here and the difficulty he had because no one spoke Spanish. AM says he saw restaurants and bodegas in Paterson that spoke Spanish, but not on Market Street, Main Street, 21st Avenue. When AM first opened the store on 21st Avenue, all the people came in -- Spanish, Italian, and American. In 1983, Sergio Valente and Jordache jeans were popular. He got the jeans direct from the company, paid $18.50 wholesale, sold them for $21.99 retail, while big stores sold them for $28 or $29 retail. He made $2.50 a pair, and when people saw the price, many people came to buy them. And he was ready to sell them other products once they were in the store. People came from all over the area to buy the jeans, and he sold them other things too while they were there.
- Digital Audio Tape
- Call Number
- AFC 1995/028: WIP-TDC-A006
- Source Collection
- Working in Paterson Project Collection (AFC 1995/028)
- American Folklife Center
- Digital Id
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Working in Paterson: Occupational Heritage in an Urban Setting ([call number]), American Folklife Center, Library of Congress.
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Working in Paterson Project Collection
Working in Paterson: Occupational Heritage in an Urban Setting
American Folklife Center