Audio Recordings When you enter a store you first get a smile, then a handshake.

Format Audio Recordings
Contributors Carroll, Thomas D.
Mantilla, Francisco "Arturo"
Dates 1994
Location New Jersey
United States
Language English
Subjects 21st Avenue (Paterson, N. J.)
Customer Relations
Elsa's Fashions (Paterson, N.J.)
Family Run Businesses
Oral History
Puerto Ricans
Sound Recordings
Stores & Shops
When you enter a store you first get a smile, then a handshake.
Contributor Names
Mantilla, Francisco "Arturo" (Narrator)
Carroll, Thomas D. (Interviewer)
Created / Published
Subject Headings
-  Puerto Ricans
-  Oral history
-  Interviews
-  Sound recordings
-  Family-run businesses
-  Customer relations
-  Stores & shops
-  21st Avenue (Paterson, N. J.)
-  Elsa's Fashions (Paterson, N.J.)
-  Ethnography
-  United States -- New Jersey -- Paterson
-  Interview with Francisco "Arturo" Mantilla, co-owner of Elsa's Fashions on 21st Avenue.
-  Summary of audio segment: When people come into the store, AM says the first thing is to become friends. Then he tries to sell them products. Big stores don't care about the customer, don't try to sell them more. AM says among his people, his country when you enter a store you first get a smile, then a handshake, etc. They ask after your family, etc. Then they begin to sell them the products. AM does that too. AM describes the sale process, negotiating for a deal, with his "old" people -- Spanish speaking customers who have been with him a long time. But the new people, American customers, he doesn't do that. And his son works in the store and complains about the customers who try to negotiate the price. And even the younger Spanish speaking people don't like the old way of doing business. And they go to the malls -- to Willowbrook -- to buy, because they like to go there. So AM has changed the business, has gone into manufacturing. Older people don't have any money, and others -- young kids -- go to New York to the village or to Willowbrook. So AM changes the business.
Digital Audio Tape
Call Number
AFC 1995/028: WIP-TDC-A006
Source Collection
Working in Paterson Project Collection (AFC 1995/028)
American Folklife Center
Digital Id

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Working in Paterson Project collection, 1993-2002 (AFC 1995/028), American Folklife Center, Library of Congress

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