The information between the <TITLE> and the </TITLE> is used by some automated systems to provide indexing information for the document. All HTML documents must have a title. A suggested limit for the number of characters in a TITLE is 60; however, the title must be unique. Use the META "description" to amplify the information in the <TITLE> tag if necessary.
The title is NOT displayed with the text of the HTML document. However, most Web browsers display the title information on the "title bar" or in a special "title" window.
Don't confuse the <TITLE> tags with the header tags like <H1>...</H1>. The header tags are used to display headings in your document.