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(Sep 08, 2008) The Australian Communications and Media Authority is undertaking a review of the current Children's Television Standards 2005 and has released a draft set of standards. Australia has mandatory quotas for the number or hours and broadcast times and lengths of children's programs on free-to-air television. The current standards contain a range of restrictions regarding advertising to children, including a ban on advertising during pre-school programs.

The 2008 draft standards include the following proposals:

• Children's and pre-school television programs quotas should be maintained, although more flexibility in how quotas are met could be allowed;

• No general restrictions would be imposed in relation to food and beverage advertising; and

• Advertising restrictions, including restrictions on the number, repetition, and content of advertisements, should be maintained and in some instances increased.

(Copies of the review and draft standards are available from the Australian Communications and Media Authority website, http://www.acma.gov.au/WEB/STANDARD/pc=PC_310262 (last visited Sept. 4, 2008).)

Author: Lisa White More by this author
Topic: Communications More on this topic
Jurisdiction: Australia More about this jurisdiction

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Last updated: 09/08/2008