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NLS Other Writings

The ABC Book, A Pronunciation Guide

Issued August 2012

Brand name or acronym starts with . . .

a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u | v | w | x | y | z

Key to pronunciation

(Note: Stressed syllables are in UPPER CASE.)

Ā, ā = able, rate

Ä, ä = father, wand

A, a = pat, marry

Â, â = air, prepare

Ē, ē = evil, reel

E, e = end, edit

Ī, ī = ice, ride

I, i = in, blister

Ō, ō = over, roll

O, o = on, rob

Ô, ô = off, audit

OO, oo = spoon, ooze

Ü, ü = book, foot

U, u = under, but

Û, û = urge, burn

YOO, yoo = unify, beauty

ə = affair, sofa (general "shwa" sound)

TH = thing, healthy

DH = there, weather

CH = chair, bleach

J = judge, edge

KH = Gutteral, as in German "ach", Scottish "loch".

OI = boy, poise

OU = shout, around

SH = ship, wish

ZH = pleasure, corsage

[D], [N], [R], etc. = As in French "bon". Suggested rather than said, with preceding vowel nasalized.

A
Name and pronunciation	Item
Abacavir (ə-BAK-ə-vēr)	Medication
Absolut Vodka (ab-sə-LOOT)
Absorbine Jr. (əb-ZÔR-bēn)	Hemorrhoid medicine
Acer Computers (Ā-sər)
ACOG (Ā-kog)	Atlanta Committee for Olympic Games, ‘96
ACORN (Ā-kôrn)	Association of Community Organizations for Reform Now
ACT-UP (AKT-UP)	AIDS activist group
Acura (AK-yə-rä	Car
A.D.A.P.T. (ə-DAPT)	Disability Rights Organization
ADIC (Ā-dik)	FBI Asst. Deputy Agent in Charge
Aetna (ET-nə)	Insurance/financial corp.
AFSCME (AF-skmē)	Amer. Fed. of State/County/Municipal Employees
AFTRA (AF-trə)	Amer. Fed. of TV and Radio Artists
AGVA (AG-və)	Amer. Guild of Variety Artists
Ahmanson Thtr. (Ä-mən-sən)	L.A. Theater
AID (A. I. D.)	Agency for Industrial Development
Aigner (e-NYĀ)	French shoe brand
Aiwa (Ā-wə)	Radio brand
Ajune (ä-ZHOON)	N.Y. Spa
Albert & Charles Boni, Inc. (BŌ-nī)	Publishers
Alberto Culver (al-BÛRT-ō)	Hair care/feminine hygiene
Aleve (ə-LĒV)	Pain medicine
Alfa Romeo (AL-fə rō-MĀ-ō)	Car
Al-Jazeera (AL-jə-ZĒR-ə)	Baghdad TV network
Allis-Chalmers (AL-is CHAL-mərz)	Processing/environmental prods.
Alltel (ÔL-tel)	U.S. regional telephone service
al Qaida (äl-KĀD-ə)	Islamic terrorist group
Amerada Hess (am-ə-RÄD-ə HES)	Integrated petroleum co., NY
American Cyanamid (sī-AN-ə-mid)	Medical/chemical prods.
Amex (AM-ex)	American Stock Exchange
AmFAR (AM-fär)	Amer. Foundation for AIDS Research
Amoco (AM-ə-kō)	American Oil Co., Chicago
Amstel (AM-stel)	Beer, ale brand
Amstrad (AM-strad)	Computers
Androstenedione (an-drə-STĒN-dī-ōn)	Nutritional supplement/hormone medication
Angostura (ang-gə-STÜR-ə)	Bitters
Anheuser-Busch (AN-hī-zər BUSH)	Brewery
ANSI/NISO (AN-sē NĪ-sō)
ANWR (ÄN-wär)	Arctic Natural Resource Reserve
APEC (Ā-pek)	Pacific Economic Cooperation Agency
Aqua Velva (ÄK-wə VEL-və)	Aftershave
Aramis (AR-ə-mis)	Cologne
Aris Isotoner (AR-əs Ī-sə-tō-nər)	Glove mfr.
Arista (AR-i-stə)	Record co.
ASAC (Ā-sak)	FBI Asst. Special Agent in Charge
ASCII (AS-kē)	Amer.Standard Code for Info. Interchange
ASEAN (Ä-zē-än)	Assoc. of Southeast Asian Nations
ASP (ASP)	Astronaut Support Person
ASTAPOVO (ə-STÄ-pō-vō)	Organization
Asti Spumante (Ä-stē spoo-MÄN-tē)	Italian wine
Atari (ə-TÄR-ē)	Computers/video games
Atheneum (ath-ə-NĒ-əm)	Publishers
Au Bon Pan (Ô-BÔ[n]-PÄ[n])	Restaurant chain
Aureole (ÔR-ē-ōl)	N.Y. Restaurant
Avon (Ā-von)	Cosmetics/jewelry

B
Name and pronunciation	Item
Bacardi (bə-KÄR-dē)	Rum brand
Bache & Co. (BĀSH)	Financial co.
Baen Books (BĀN)	Publishers
Bain de Soliel (BA[N]-də-sō-LĀ)	Suntan lotion
Bal Tabarin (BAL TAB-ə-rin)	Restaurant
Balthazar (BÄL-thə-zär)	NYC restaurant
Barricini (bar-ə-SĒ-nē)	Candy
BART (BÄRT)	Railway system
Bass Shoes (BAS)	Shoe co.
baud (BÔD)	Serial data transmission speed ("baud rate")
Beatrice (BĒ-ə-tris)	Food/travel/recreational/home prods.
Beit Agron (BĀT ä-GRŌN)	Israeli press office
Ben Ledi (LED-ē)	Scotch brand
Benelux (BEN-ə-lux)	Belgium-Netherlands-Luxembourg economic union
Benetton (BEN-ə-tän)	Clothing brand
Berangaria (ber-ən-GÂR-ē-yə)	Ocean liner
Belzec (BEL-zhets)	Nazi Concentration Camp
Bertelsmann (BÛRT-əlz-mən)
BET (B. E. T.)	Black Entertainment Television
Biore (bē-ÔR-ā)	Cosmetic cleanser
Bicron Corp. (BĪ-kron)	Biotechnology firm
BIT (BIT)	Bilateral Investment Treaty
Bodhan Associates, Inc. (bō-DAN)
Body Vive (VĒV)	Shampoo
Bolla (BŌ-lə)	Wine brand
Boni & Liveright (BŌ-nī and LIV-rīt)	Publishers
Bowdin Theater (BŌD-’n)	Boston Theater
Bowker, R.R. (BOU-kər)	Publishers
Braun (BRÔN)	Electronics/appliances
Braziller, George, Inc. (brə-ZIL-ər)	Publishers
Brearley (BRÂR-lē)	NYC East side private school
Brita (BRIT-ə)	Water filter
Brogdex Co. (BROG-deks)	Biotechnology firm
Brut (BROOT)	Men's cologne
Bulgari (BÜL-gä-rē)	Jewelry co.
Bunker Ramo (RĀ-mō)
Bunte (BÜN-tə)	German magazine
Burrelle's (bə-RELZ)	TV transcripts

C
Name and pronunciation	Item
Cabriolet (kab-rē-ō-LĀ)	Car
CAD/CAM (KAD-kam)	Computer-aided design/manufacturing
Cal-Neva Lodge (KAL-NĒV-ə)	Las Vegas resort
CALL (KÔL)	Center for Army Lessons Learned
Campana (kam-PAN-ə)	Skin balm
CAP (KAP)	Combined Action Platoon, USMC
CARE (KÂR)	Cooperative for Amer. Remittances to Everywhere
Carnegie Hall (KÄR-nə-gē)	NY concert hall
Carolco Co. (KAR-əl-kō)	Film producers
Cartier (KÄR-tē-ā)	NYC jewelers
CAT scan (KAT)	Computerized axial tomography - medical
CD-ROM (C. D. ROM)	Computer term
Cella (CHEL-ə)	Wine brand
CEMA (SĒ-mə)	Council on Economic Mutual Assistance
Cetus Corp. (SĒ-təs)	Biotechnology firm
CFLCC (SIF-lik)	Coalition Forces Land Component Command
Chafee Amendment (CHĀ-fē)	Talking Books legislation
Chappell & Co. (CHAP-əl)	Music publishers
Chasen's (CHĀS-ənz)	Hollywood restaurant
Chateau Marmont (sha-TŌ mär-MONT)	Hollywood hotel
Chatto and Windus (CHAT-ō and WIN-dəs)	British publishers
Chaus (CHOUS)	Women's clothing
CHIP (CHIP)	Children’s Health Insurance Program
Chevron (SHEV-rən)	Oil co.
Cialis (sē-AL-is)	Erectile enhancer
Ciesla Foundation (CHESH-lä)
Cintas (SIN-täs)
CIA (C. I. A.)	American Central Intelligence Agency
Cia (CHĒ-ä)	Italian Central Intelligence Agency
Cinecitta (chē-nā-chē-TÄ)	Italian film studio
Cintas (SIN-täs)	Uniforms
Cinzano (chin-ZÄ-nō)	Wine brand
Cipro (SIP-rō)	Antibiotic
Ciro's (SĒR-ōz)	Hollywood nightclub
Citibank (SIT-ē-bank)	NYC bank
Citicorp (SIT-ē-kôrp)	NY financial firm
Clinique (klin-ĒK)	Cosmetics
CMEA (SMĒ-ə)	Council on Economic Assistance
COBOL (KŌ-bôl)	Common Business-Oriented Language (computers)
Cochlear Implants (KŌK-lē-ər)	Hearing implant device
Cockburn Smithes (KŌ-bûrn SMITH-ēz)	Port wine house
CODIS (KŌD-is)	Combined DNA Indexing System
Cohmad Securities (KŌ-mad)
COINS (KOINZ)	Counter-insurgence strategy
Cointreau (KWÄN-trō)	Liqueur brand
COLA (KŌ-lə)	Cost of Living Adjustment (gov't.)
Coleco (kə-LĒ-kō)	Mfr. children's games/toys
COMECON (KÄM-ē-kän)	Council of Mutual Economic Assistance
Con Ed (KON ED)	Consolidated Edison gas/electric co.
Conemaugh (KON-ə-mä)	Regional Trauma Center, Johnstown, Pa.
Connaght (kə-NÔT)	London hotel
Conoco (KON-ə-kō)	Continental Oil Co.
Cordon Negro (KÔR-dən NEG-rō)	Spanish champagne
Courvoisier (kür-vwäz-YĀ)	Cognac brand
Coward, McCann & Geoghegan (gə-HĀG-ən)	Publishers
CP/M (C. P. M.)	Computer language
CPAC (SĒ-pak)	American Conservative Union
Cresta Blanca (KREST-ə BLÄNK-ə)	Wine
Crowell's (KRŌ-əlz)	Publishers
Crown Zellerbach (ZEL-ər-bäk)
Cubeb (KYOO-beb)	Cigarette ingredient
Cuisinart (KWĒZ-in-ärt)	Food processor
CUNY (KYOO-nē)	City University of NY
Curad (KYÜR-ad)	Strip bandages

D
Name and pronunciation	Item
Daimler (DĪM-lər)	German car
Damark (DĀ-märk)	Mail order/electronics
Datsun (DÄT-sən)	Car
Daughters of Bilitis (bə-LĪT-əs)	Lesbian organization
Davega (də-VĒG-ə)	Store chain, NY
Daughters of Bilitis (bə-LĪT-əs)	Lesbian organization
Davega (də-VĒG-ə)	Store chain, NY
Davon Records (DAV-än)
Deauville Hotel (dō-VIL)	Miami hotel
Debevoise Plimpton (DEB-ə-voiz)	George Plimpton family firm
Debrett (də-BRET)	British Book of Peers
Defcon (DEF-kon)	Defense Condition
DeKuyper (də-KĪ-pər)	Liqueur brand
DeLorean (də-LÔR-ē-ən)	Car
Delsarte (dəl-SÄRT)	Acting technique
Dentyne (DEN-tēn)	Chewing gum
Dephot (DĀ-fō t)	Hungarian photo agency
Desilu (DES-ē-LOO)	TV production company
DEW Line (DOO or DYOO)	Distant Early Warning Line
Dewars (DOO-ərz)	Scotch brand
Dimetapp (DĪ-mə-tap)	Medicine
DINO (DĪ-nō)	Democrat in name only
Disaronno (dē-sə-RŌ-nō)	Liquor
Djer Kiss (DĒR KIS)	Cosmetics mfr.
Doble (DŌB-əl)	Car
DOMA (DŌM-ə)	Defense of Marriage Act
Donna Karan (KAR-ən)	Clothing designer
DOS (DOS)	Disk Operating System, computers
Dos Equis (dōs-EK-ēs)	Mexican beer
D’Oyly Carte (DOIL-ē KÄRT)	Gilbert & Sullivan theatrical troupe
Drano (DRĀ-nō)	Drain cleaner
DTIC (DĒ-tik)	Defense Technical Information Center
Drexel Burnham Lambert (DREX-əl BÛRN-əm läm-BÂR)	Investment Firm
Dristan (DRIS-tan)	Decongestant
Dubilier Condenser Corp. (doo-BIL-ē-ər)	Biotechnology firm
DYFS (DĪ-fəs)	Division of Youth & Family Services, N.J.

E
Name and pronunciation	Item
Ealing Studios (Ē-ling)	British Film Studio
Ecco Press (Ē-kō)	Publishers
EcoSoc (EK-ō-sok)	Economic & Social Council, U.N.
Edy's (Ē-dēz)	Ice cream brand
Elgin Marbles (EL-gin)	British Museum
Elgin Watches (EL-jin)
EMBO (EM-bō)	European Molecular Biology Organization
Emeraude (EM-ə-rōd)	Scent
E.P.A. (E. P. A.)	Environmental Protection Agency
E.R.A. (E. R. A.)	Equal Rights Amendment
ESA (Ē-sə)	European Space Agency
Esprit (e-SPRĒ)	Clothing brand
Essanay Pictures (ES-ə-nā)	Silent film studio
Estee Lauder (ES-tā LÔ-dər)	Cosmetics mfr.
Evan-Picone (EV-ən pi-KŌN)	Clothing brand
Everen (EV-ər-ən)	Securities
Evian (Ā-vē-on)	Bottled water
Exxon (EK-son)	Standard Oil co.

F
Name and pronunciation	Item
FAF (FAF)	Financial Aid Form, college
Fage Yogurt (FÄ-yä)
Fania Records (FÄN-yä)	Latino record label
Farrar, Strauss & Giroux (FAR-ər / zhir-OO)	Publishers
Fatima Cigarettes (fə-TĒ-mə)
FEBS (FEBZ)	Federation of European Biochemical Societies
Fedayeen (fe-dä-YĒN)	Arab commando group
FedEx (FED-eks)	Federal Express
FEMA (FĒ-mə)	Federal Emergency Mgmt. Agency
Festiva (fes-TĒ-və)	Ford car
FIDO (FĪ-dō)	Flight Dynamics Officer
FINRA (FIN-re)
FISA (FĪ-zə)	Foreign Intelligence Surveillance Act
FLIR (FLĒR)	Forward looking infra red
Flonase (FLŌ-nāz)	Nasal spray
Florsheim Shoes (FLÔR-shīm)
Fontainbleau Hotel (FON-ten-bloo)	Florida hotel
Fortavive (FÔRT-ə-vēv)	Clairol hair product
Fortunoff (FÔR-chə-nôf)	Jewelers
Fosamax (FOS-ə-max)	Sodium tablets
Freixenet (fresh-ə-NET)	Spanish champagne
FTSE (FÜT-sē)	Financial Times Stock Exchange
FUMCOG (FOOM-kog)	First United Methodist Church of Germantown
Fusee (fyoo-ZĒ)	Cardboard match brand

G
Name and pronunciation	Item
Gallo (GAL-ō)	Wine brand
Gallo White Grenache (grə-NÄSH)	Wine
Gannett Co. (gə-NET)	Publisher/media owner
Garand (gə-RAND)	Rifle
Garnier (GÄR-nē-ā)	Hair products
Garrard (gə-RÄRD)	Audio/electronics equipment
GATT (GAT)	Gen'l. Agreement on Tariffs & Trade
Gaumont (GÔ-mont)	British film studio
Geffen Foundation (GEF-ən)
Geico (GĪ-kō)	Auto insurance co.
Gelusil (JEL-yoo-sil)	Medicine
Genentech (gi-NEN-tek)	Biotechnology firm
Gennett (jə-NET)	1920s record label
Gentlemen's Knize Ten (kə-NĒZ)	Clothing brand
GEO Prizm (JĒ-ō PRIZ-əm)	Car
GEOS (JĒ-ōs)	Computer term
Gerber (GÛR-bər)	Baby foods
Geritol (JER-ə-tol)	Vitamin supplement
Gerry Society (GER-ē)	Child welfare group
Gerry’s (JER-ēz)	N.Y. clothier
Gevalia Kaffe (jə-VÄL-yə KÔF-ē)	Coffee brand
Ghiradelli (gēr-ə-DEL-ē)	Chocolates
GIGO (GĒR-gō)	Computer term
Ginsana (jin-SÄN-ə)	Energizer
Ginsu Knife (GIN-soo)
Givenchy (zhi-vä[n]-SHĒ)	Women's clothing
GLAAD (GLAD)	Gay & Lesbian Alliance Against Defamation
GLCM (GLIK-əm)	Ground-launched cruise missles
GLOBE (GLŌB)	Gay, Lesbian or Bi-Sexual Employees
Glucophage (GLOO-kō-fäj)	Diabetes medication
GOPAC (GŌ-pak)	Republican Political Action Committee
Granada TV (grə-NÄ-də)	British TV co.
Grand Marnier (grä[n]-märn-YĀ)	Liqueur brand
Grove Weidenfeld (WĪD-ən-feld)	Publishers
Gucci (GOO-chē)	Leather goods
GWOT (JĒ WOT)	Global War on Terror

H
Name and pronunciation	Item
Haagen Dazs (HÄG-in-däs)	Ice cream brand
Hachette Book Group (hash-ET)
Halston (HÔL-stən)	Designer clothes/scent
Hammacher Schlemmer (HAM-ə-kər SHLEM-ər)	NYC clothing store
Hanna-Barbera (HAN-ə bär-BÂR-ə)	Animation
Harcourt Brace Jovanovich (yə-VÄN-ə-vich)	Publisher
Harrah's (HAR-əz)	Las Vegas hotel/casino
Hasbro, Inc. (HAZ-brō)	Toy mfr.
Havoline (HAV-ə-lēn)	Motor oil
Haworth (HĀ-wûrth)	Furniture outlet
Heileman (HĪL-mən)	Brewery
Helena Rubenstein (HEL-ə-nə ROO-bən-stīn)	Cosmetics
Henri Bendel (HEN-rē BEN-dəl)	NYC Dept. store
Hermes (er-MEZ)	Clothing designer
Hezbollah (HEZ-bō-LÄ)	Muslim Lebanese guerilla force
Hippocrene (hip-ə-KRĒN-ē)	Publishers, foreign reference works
HIS Video (H. I. S.)
HOPE (HŌP)	Health Opportunity for People Everywhere
Horace Mann School (MAN)	NY private school
Hormel (hôr-MEL)	Meat packers
Houghton Miflin Co. (HŌT-ən)	Publishers
HUD (HUD)	Dept. of Housing & Urban Development
Humana (hyoo-MAN-ə)	Hospital/healthcare provider
Huret ([h]yoo-RĀ)	Bicycle
Hyundai (HUN-dā)	Car

I
Name and pronunciation	Item
IAFIS (ī-Ā-fis)	Government fingerprinting database
Iams (Ī-əmz)	Pet food
ICSID (IK-sid)	Intl. Center for Settlement of Investment Disputes
IGLHRC (Ē-gəl-hûrk)	International Gay Rights Association
Ikea (ī-KĒ-ə)	Swedish furniture/accessories
ILGA (IL-gə)	Intl. Lesbian & Gay Association
Imodium (i-MŌ-dē-um)	Diarrhea medicine
IMP (IMP)	Film studio (silent movies)
INBIFO (in-BĒ-fō)	German Philip Morris research lab
Intel (IN-tel)	Semiconductor mfr.
Intifada (in-ti-FÄ-dä)	Palestinian uprising
Ipana (ī-PAN-ə)	Toothpaste brand
Isuzu (ē-SOO-zoo)	Car
IUD (I. U. D.)	Intrauterine contraception device
Iveco (ĪV-kō)	Trucks, vans
Ixtlan (IKST-lan)	Oliver Stone Film Co.

J
Name and pronunciation	Item
JDAM (JĀ-dam)	Joint Direct Attack Munition
JE-WEL Records (JOO-əl)
Jhirmack (JIR-mak)	Hair care products
Jordache (JÔR-dash)	Jeans
Jujamcyn Theaters (joo-JAM-sən)	NYC theater chain
JuJubes (JOO-joo-bēz)	Candy
Junto (JUN-tō)	Discussion club

K
Name and pronunciation	Item
Kaiser-Permanente (KĪ-zər pûr-mə-NEN-tē)	Insurance co.
Kenar (KEN-är)	Clothing mfr.
Ken-L-Ration (KEN-əl-rā-shən)	Dog food
Knopf / Alfred A. Knopf (KNOPF)	Publishers
Kolynos (KOL-ə-nōs)	Toothpaste
Konica (KON-i-kə)	Copiers
Korbel Brut (kôr-BEL BROOT)	Champagne brand
Kresge's (KREZ-gēz)	5 & 10 chain

L
Name and pronunciation	Item
Labatt (lə-BAT)	Beer
Lacoste (lə-KOST)	Sport shirts
Lafayette Escadrille (ES-kə-DRĒ)
LaGerardine (lä-ger-ə-DĒN)	Hair products
Laitram Corp. (LĀ-tram)	Biotechnology firm
La Menu (lä-MEN-yoo)	Campbell frozen food brand
Lancia (LÄN-chyä)	Italian car
Lava Soap (LÄ-vä)
Laventhol & Horwath (LA-ven-thôl & HÔR-wath)	Accounting firm
LAX (L. A. X.)	L.A. airport
Lehman Brothers (LĒM-ən)	NY underwriters
Leitz Trinovid (LĪTS TRI-nō-vid)
LEM (LEM)	Lunar Excursion Module
LeMat (lə-MÄT)	Firearms
LEMSIP (LEM-sip)	Laboratory for Experimental Medicine & Surgery in Primates
Leo Feist, Inc. (FĪST)	Music publisher
Lestoil (LES-toil)	Household cleaner
Levain Bakery (lə-VEN)	New York City
Levi's (LĒ-vīz)	Clothing (jeans, etc.)
Lewyt (LOO-ət)	Vacuum cleaners, home appliances
Likud (lē-KOOD)	Israeli political party
Lily Dache (da-SHĀ)	Milliner
Linux (LIN-əks)	Computer software company
Liz Claiborne (KLĀ-bôrn)	Clothing brand
Llama (YÄM-ə)	Spanish gun
Lodine XL (LŌ-dēn)	Medicine
Loew's Theatres (LŌZ)	Movie theater chain
Longchamp’s (LÔNG-shämps)	N.Y.C. Restaurant
L'Oreal (lôr-ē-AL)	Hair products
Louis Jadot (loo-Ē zhä-DŌ)	Wine
LOX (LOX)	Liquid oxygen
LSOC (EL-sok)	Lockheed Space Operations Co.
Lubrizol Enterprises (LOO-bri-zôl)	Biotechnology firm
Lufthansa (loof-TÄN-zä)	German airline
LULAC (LOO-lak)
Lumina (LOOM-ə-nə)	Chevrolet car
Lunesta (loo-NEST-ə)	Sleep medicine
Lutece (loo-TES)	NYC restaurant
LVAD (EL-vad)	Heart surgery device
LWOP (EL-wop)	Life Without Parole
Lyceum Theatre (LĪS-ē-əm)	NYC Broadway theater

M
Name and pronunciation	Item
Maalox (MĀ-lox)	Antacid
Macavity Award (mə-KAV-ə-tē)	Mystery writers award
Madame Tussaud's (too-SŌZ)	British wax museum
Magdalene University (MAUD-lin)	Cambridge, U.K.
MAHESO (mä-HĒ-sō)	Maryland Health Society
Mandel Hall (MAN-dəl)	University of Chicago
Manolo Blahnik (mə-NŌ-lō BLÄN-ik)	Shoes
MARC (MÄRK)	Railway system
MARHedge (MÄR-hedj)	Financial industry publication
Martell (mär-TEL)	Cognac brand
Martini & Rossi (mär-TĒ-nē and RÔS-ē)	Italian winemakers
Matsushita (mot-SOOSH-tä)	Electric industrial co.
Mattel (mə-TEL)	Toymaker
Mattus (MAT-əs)	Ice cream
MAW (MÔ)	Men Against Women - LAPD organization
Maxima (MAX-i-mə)	Car
Maybelline (MĀ-bə-lēn)	Cosmetics
Mazda (MÄZ-də)	Car
Mazola (mə-ZŌ-lə)	Cooking oil
MECO (MĒ-kō)	Main Engine Cutoff
Meijer’s (MĪ-ərz)	Ohio store chain
Meineke (MĪN-ə-kē)	Auto service/mufflers
Melachrino (mel-ə-KRĒ-nō)	Cigarette brand
Meritor Park Hospital (MER-ə-tôr)	Madison, Wisc., hospital
Merkur (mer-KOOR)	Car
MESA Program (MĀS-ə)	Battered women's program
Mezzaluna (mez-ə-LOON-ə)	L.A. restaurant
Mho & Mho Works (MŌ and MŌ)	Publishers
Micatin (MĪK-ə-tin)	Foot spray
Miegs Field (MEGZ)	Chicago airport
Minolta (mi-NŌL-tə)	Camera/copier brand
Mir (MĒR)	Russian space station
Mitsubishi (mit-soo-BĒ-shē)	Japanese car
Mocambo (mə-KOM-bō)	Hollywood nightclub
MOCR (MŌ-kər)	Mission Operations Control Room
Modafinil (mō-DAF-ə-nil)	Sleep prevention pill
Modess (mō-DES)	Sanitary napkin
Moet (mō-ET)	Champagne brand
Mohasco (mō-HAS-kō)	NY interior furnishings mfr.
Mokassad (mō-KÄS-əd)	Palestinian hospital
Molle (mō-LĀ)	Shaving cream
Molson (MŌL-sən)	Beer/ale brand
Monsanto (mon-SAN-tō)	Floor coverings
Morton Thiokol (THĪ-ə-kôl)	Food/household & aerospace prods.
Motorola (mō-tə-RŌ-lə)	Electronics
Mueslix (MYOOS-lix)	Kellogg cereal
Mujiheddin (moo-JÄ-he-DĒN)	Afghan resistance
Musso and Frank (MOOS-ō)	Hollywood restaurant

N
Name and pronunciation	Item
NACHO (NĀ-kō)	No. Amer. Conference of Homophile Organizations
Nachos (NÄ-chōz)	Cheese chips
NaLaa (NA-lə)	Natl. Assoc. of Local Arts Agencies
NARAL (NĀ-ral)	Natl. Abortion Rights Action League
NASAA (NA-sə)	Natl. Assoc. of State Arts Agencies
NASDAQ (NAZ-dak)	Natl. Assoc. Securities Dealers Auto. Quotations
Nasonex (NĀZ-ə-neks)	Medicine
NATO (NĀT-ō)	North American Treaty Organization
NCPAC (NIK-pak)	Natl. Conservative Political Action Committee
Nederlander (NĒD-ər-lan-dər)	NYC theater
Nedick's (NĒD-ix)	NY vendor chain: hot dogs/orange juice, etc.
NEPA (NĒ-pə)	Natl. Environmental Policy Act
Nestle (NES-lē)	Chocolate products
NIC (NIK)	Newly Industrializing/...ed Country
Neiman & Marcus (NĒ-mən & MÄR-kəs)	Department store chain
Nike (NĪ-kē)	Sports shoe brand
Nikon (NĪ-kon)	Camera brand
Nissan (NĒ-son)	Japanese car
Nivea (NIV-ē-ə)	Hand lotion/skin cream
NOAA (NŌ-ə)	Natl. Oceanic & Atmospheric Administration
NOLITA (nō-LĒ-tə)	North of Little Italy
NOMAS (NŌ-mas)	Natl. Assoc. for Men Against Sexism
NORAD (NÔR-ad)	No. Amer. Air Defense
Northrop (NÔR-thrəp)	Aircraft/electronics/communications corp.
Novell (nō-VEL)	Computer co.
NOW (NOU)	Natl. Organization for Women
Noxell (nok-SEL)	Cosmetics mfr.
Nucoa (NOO-kō)	Margarine
NYNEX (NĪ-nex)	NY telephone co.

O
Name and pronunciation	Item
OBGYN (O. B. G. Y. N.)	Obstetrician/Gynecologist
OdoRoNo (ō-də-RŌ-nō)	Deodorant brand
Odwalla (ō-DWÄ-lə)	Juice company
Okeh Records (ō-KĀ)
OMS (OMZ)	Orbital Maneuvering System
OPIC (Ō-pik)	Overseas Pvt. Investment Commission
ORHA (ÔR-hä)	Office of Reconstruction & Humanitarian Assistance
Ore-Ida (ôr-Ī-də)	Heinz frozen foods
Orion (ôr-Ī-ən)	Movie company
Orudis KP (ō-ROOD-əs)	Pain medicine
Orville Redenbacker (RED-ən-bäk-ər)	Popcorn brand
Oscar Mayer (MĪ-ər)	Meat brand
OSHA (ŌSH-ə)	Occupational Safety & Health Administration
OWN (ŌN)	Oprah Winfrey’s Cable Network

P
Name and pronunciation	Item
PAC (PAK)	Political Action Committee
Pall Mall (PEL-MEL)	Cigarette brand
Pantages (pan-TĀJ-əs)	L.A. theater
Parke-Bernet (bûr-NET)	NY gallery
PASCAL (pas-KAL)	Computer programming language
Patek-Philippe (PÄ-TEK fē-LĒP)
Pathe (path-Ā)	Film co.
Paul Masson (mə-SON)	Seagram wine
Pavillion (PAV-ē-YÔ[N])	NY restaurant
PEAP (PĒP)	Personal Emergency Air Pack
PEN (PEN)	Writers association
Pentax (PEN-tax)	Camera brand
Pepto-Bismol (PEP-tō BIZ-môl)	Antacid
Pernod (pir-NŌ)	Absinthe substitute
Perrier (PER-ē-ā)	Mineral water brand
Peter Meyer (MĀ-ər)	publisher, Woodstock, NY
Peugeot (poo-ZHŌ)	French car
Pfizer (FĪ-zər)	Pharmaceutical/chemical prods.
P-FLAG (P. FLAG)	Parents/Friends of Lesbians & Gays
PFSWA (POOF-swä)	Professional Figure Skating Writers of America
Phen-Fen (FEN-FEN)	Weight loss preparation
Pichaco Plaza (pə-KÄCH-ō)	Hotel
PICL (PIK-əl)	Presidential Intelligence Check List
Pilates (pə-LÄT-ēz)	Fitness program
PIPA (PĒ-pä)	Protect Intellectual Property Act
Pitney-Bowes (BŌZ)	Postage meter/office equipment mfr.
Plaszow (PLÄ-shoof)	Nazi Concentration Camp
Player Playa (PLĀ-ər-PLĀ-ə)	Cologne
PLGRs (PLUG-ərz)	GPS system
Pokemon (PŌK-ā-mon)	Japanese cartoon enterprise
Poli, Poli’s (PŌ-lī, PŌ-līz)	Theater chain
Popeil (pō-PĒL)	Small gadget mfr.
"Popi" (POP-ē)	Film title
Porcelana (pôr-sə-LÄN-ə)	Skin cream
Porsche (PÔR-shə)	German car
POTUS (PŌT-əs)	President of the United States
Pravachol (PRÄV-ə-kōl)	Medication
Precis (PRĒ-sis)	Car
Prego (PRĀ-gō)	Campbell spaghetti sauce
Prevacid (PREV-ə-sid)	Heartburn medication
Prilosec (PRĪ-lə-sek)	Antacid
Prince Matchabelli (mach-ə-BEL-ē)	Scent mfr.
Propecia (prō-PESH-yə)	Hair loss preparation
PUC (PUK)	Person Under Control (Iraq war)
Pulitzer Prize (PÜL-it-zər)
Puma (POO-mə)	Athletic shoe brand
Purolator (PYOOR-ə-lāt-ər)	Courier/guard service

Q
Name and pronunciation	Item
Quadriga Art (kwä-DRĒ-gä)	Fund raisers
Quatorze Bis (kä-TÔRZ BĒS)	NY bistro
QWERTY (KWÛR-tē)	Std. typewriter keyboard arrangement

R
Name and pronunciation	Item
Ragu (rä-GOO)	Spaghetti sauce
Ralph Lauren (LÔR-ən)	Clothing designer label
Ralston Purina (pyoor-ĒN-ə)	Food mfr.
RAM (RAM)	Random-Access Memory, computers
Ramos (RĀ-məs)	Gin fizz
Rao’s (RĀ-ōz)	NY restaurant
Raytheon (RĀ-thē-on)	Appliance/aircraft mfr.
Regnery (REG-nə-rē)	Publishers
Remy Martin (REM-ē mär-TA[N])	Cognac brand
Renault (rə-NŌ) [formerly pron. rə-NÔLT]	French car
Reprise Records (rə-PRĒZ)
Reuters (ROIT-ərz)	Wire service
Ricoh (RĒ-kō)	Camera brand
Rikes (RĪKS)	Dayton, Ohio, dept. store
RIMPAC (RIM-pak)	Alliance on the Rim of the Pacific
RINO (RĪ-nō)	Republican in name only
Riunite (rē-oo-NĒT-ē)	Wine brand
Robitussin (rō-bə-TUS-in)	Cough medicine
Rodeo Drive (rō-DĀ-ō)	Pricey L.A. shopping strip
Rokeach (RŌ-kēch)	Kosher products
ROM (ROM)	Read-Only Memory, computers
Ronay Plaza (RŌ-nē)	Miami hotel
Routledge (ROUT-lij)	Publishers

S
Name and pronunciation	Item
Saab (SOB)	Swedish car
SAC (S. A. C.)	FBI Special Agent in Charge
SACEUR (SAK-YÜR)	Supreme Allied Commander (NATO), Europe
SAG (SAG)	Screen Actors Guild
Saiontz & Kirk (SĪ-əns)	Law firm
Sako (SĀK-ō)	Finnish rifle
Salada (sə-LÄD-ə)	Tea
SALT (SÔLT)	Strategic Arms Limitation Talks
Sanatogen (sə-NAT-ə-jən)	Vitamin Supplement
San Giorgio (san-JÔR-jō)	Pasta brand
Sasson (sa-SÔ[N])	Bluejeans brand
Saucony (SÔK-ən-ē)	Running shoes
Savoy (sə-VOI)	Chicago & Harlem NY theaters/London hotel
SAW (SÔ)	squad automatic weapon (Iraq war)
SCAP (SKAP)	Supreme Commander of Allied Powers, WWII
Schering-Plough (SHER-ing PLOU)	Consumer prods./pharmaceuticals
SCIRI (SĒ-rē)	Supreme Council for the Islamic Revolution, Iraq war
SEAARC (SHÄRK)	Southeast Asian Association for Regional Cooperation
SEATO (SĒ-tō)	Southeast Asian Treaty Organization
Sebago (si-BĀ-gō)	Shoe brand
Sega (SĒ-gə)	Video games
Seiko (SĀ-kō)	Watch brand
SERE (SĒR-ē)	Survival, Evasion, Resistance & Escape; Air Force
Serutan (SER-ə-tan)	Laxative
Sh-K-Boom Records (shik-ə-BOOM)
SIDA (SĒD-ə)	Spanish acronym, AIDS
SIDS (SIDZ)	Sudden Infant Death Syndrome
SIECUS (SĒ-kəs)	Sex Info. & Education Council of U.S.
Sinn Fein (shin-FĀN)	Irish political organization
SIPRNET (SIP-ər-net)	Secret Internet Protocol Router Network
SLCM (SLIK-əm)	Submarine Launched Cruise Missile
SLOC (SLOK)	Sea Lanes of Communication
Smirnoff (SMĒR-nôf)	Vodka brand
S.N.A.P. (SNAP)	Survivors Network of those Abused by Priests
SNCC (SNIK)	60's Student Nonviolent Coordinating Committee
SOCO (SOK-ō)	Scene-of-crime officer (British)
SOCO (SŌ-kō)	Southern Comfort whiskey
SOG (SOG)	Hunting knife brand
SOLAS (SŌ-ləs)	Safety of Life at Sea instructions
Sony (SŌ-nē)	Electronics
SOPA (SŌ-pä)	Stop Online Piracy Act
Sotheby's (SUDH-ə-bēz)	British art auction house
Spago (SPÄ-gō)	L.A. restaurant
SPAR (SPÄR)	Women's reserve, U.S. Coast Guard
Speidel (spī-DEL)	Watches
Spivy's Roof (SPIV-ēz)	NYC nightclub
Sputnik (SPUT-nik, SPÜT-nik)	Soviet satellite
St. Mortiz (SAN-môr-ITS)	NYC Hotel
St. Pauli Girl (PÔ-lē)	Beer brand
START (STÄRT)	Strategic Arms Reduction Talks
Stern (SHTÂRN)	German magazine
Stihl (STĪL)	Machinery
Stolichnaya (stō-LICH-nä-yä)	Vodka brand
Stouffer's (STŌ-fərz)	Frozen foods/dinners
Studer (STOOD-ər)	Audio equipment
Subaru (SOO-bə-roo)	Japanese car
Summicron (SOO-mə-kron)
Svenska Bio (SVEN-skə-BĒ-ō)	Swedish film studio
SWAPO (SWÄ-pō)	SW Africa People's Organization

T
Name and pronunciation	Item
TAL Site (TAL)	Transatlantic Abort Landing Site
Tamoxifen (tə-MOX-ə-fin)	Cancer preventive drug
Tangee (TAN-JĒ)	Cosmetics
Taplinger Publishing Co. (TAP-ling-ər)
TAR (TÄR)	Slang for sailor
TARC (TÄRK)	Louisville Transit System
TARP (TÄRP)	Troubled Assets Relief Program
Tavist-D (TAV-is-DĒ)	Medicine
TDRS (TĒ-drəs)	Tracking Data & Relay Satellite
Teledyne (TEL-ə-dīn)	Electronics/insurance/finance/aerospace co.
Tel Hashomer (tel-hä-shō-MĒR)	Israel hospital
Telluride (TEL-yə-rīd)	Film festival
Tenneco (TEN-ə-kō)	Petroleum co.
Tercel (tər-SEL)	Car
Teva (TEV-ə)	Sandal company
Tevas Sandals (TEV-əz )	Sport sandals
Thames and Hudson (TEMZ)	Publishers
Tibor DeNagy Gallery (TĒ-bôr də-NÄZH)	NYC Art Gallery
TIFF (TIF)	Tag-based Interchange File Format, computers
Tikkun Magazine (tē-KOON)
Tiparillos (tip-ə-RIL-ōz)	Cigar brand
tkts (T. K. T. S.)	NYC theater ticket booth
TOBA (TŌ-bə)	Theater Owners Booking Association
Toots Shor's (TÜTS)	NYC restaurant
TOSCA (TOS-kə)	Toxic Substances Control Act
Touareg (TOOR-eg)	Volkswagen SUV
Toys "R" Us (ÄR US)	Toy retailer
TPFDL (TIP-FID-əl)	Time-Phased Force Deployment List, Iraq war
TRESemme (TRES-ə-mā)	Hair dye
Tribeca (trī-BEK-ə)	NY film center
Tropicana (trop-ə-KAN-ə)	Hotels-casinos/Orange juice brand
TV N (T.V. EN-yə)	Latino TV program
Tylenol (TĪ-lə-nôl)	Medicine
Tzabaco (zä-BÄ-kō)	Catalog for gays

U
Name and pronunciation	Item
UFA (OOF-ä)	German film studio
Uighurs (WĒ-gurz)	Chinese Muslims
UNCTAD (UNK-tad)	UN Conference on Trade & Development
UNI Records (YOO-nē)
Unilever (YOO-ni-lē-vər)
Uniroyal (YOO-ni-roi-əl)	Tires/chemicals/plastics
UNISYS (YOO-ni-sis)
UNITA (yoo-NĒT-ə)	Angola independence union
UNRAA (UN-rä)	United Nations Relief & Rehabilitation Agency
UNSCOM (UN-skom)	United Nations Special Commission
Unum (YOO-nəm)	Insurance
Usa (OOZ-ä)	Italian: United States of America
USAir (U. S. ÂR)	Air carrier
Usonia Homes (yoo-SŌ-nē-ə)	Frank Lloyd Wright houses

V
Name and pronunciation	Item
Vaniqa (VAN-ə-kə)	Depilatory
Vendome Theater (VEN-DŌM)	Chicago theater
Venebue (VEN-ə-byoo)	Madison, Wisc., drug treatment center
Verbena (vər-BĒN-ə)	Cream
Viacom (VĪ-ə-kom)	TV/movie distributor
Viagene, Inc. (VĪ-ə-jēn)	L.A. medical laboratory
VIC (VIK)	Computer term
Vici Kid (VĒ-chē)	Shoe brand
Villard Books (və-LÄRD)	Publishers
Visa (VĒ-zə)	Credit card
VISTA (VIS-tə)	Volunteers in Service to America
Vocalion (vō-KAL-yən)	Record label
Volante (və-LANT)	University of S.D. newspaper
Volkswagen (VŌLKS-wag-ən)	German car
Vonage (VON-ij)	Telecommunications
Vuarnet (vär-NĀ)	Sunglasses

W
Name and pronunciation	Item
WAC (WAK)	Women's Army Corps
Wachovia (wä-KŌ-vē-yä)	Banking
WAF (WAF)	Women's Air Force
Waldbaum's (WÔLD-boumz)	Grocery chain
Walgreen (WÔL-grēn)	Drug store chain
Wal-Mart (WÔL-märt)	Discount dept. store chain
Walther PPK (WÔL-thər)	Handgun
WAMPAS (WÄMP-əs)	Western Associated Motion Picture Advertisers
Warner-Lambert (lam-BÂR)	Drug store prods. mfr.
WATS (WÄTS)	Wide Area Telephone Service
Wausau (WÔ-sô)	Insurance co.
WAVE (WĀV)	Women's Navy Corps
WEAL (WĒL)	Women's Equity Action League
WeHo (WĒ-hō)	West Hollywood
Weidenfeld & Nicholson (WĪD-ən-feld)	Publishers
Weis Markets (WĪZ)	Penna. supermarket chain
WEPTO (WEP-tō)	West Pacific Treaty Organization
Westvaco (west-VĀ-kō)	Paper prods. mfr.
Weyerhaeuser (WÂR-hou-zər)	Forest prods. mfr.
W.H.O. (W. H. O.)	World Health Organization
WIN (WIN)	Whip Inflation Now, Ford administration
Winnebago (win-ə-BĀ-gō)	Motor homes/RVs
WPPSS (WÜPS)	Wash. Public Power Supply System
WRENS (RENZ)	Women's Royal Naval Service, Britain

X
Name and pronunciation	Item
Xoloitzcuintli (SHŌ-lō-ēts-KWĒNT-lē)	Mexican Hairless dog breed

Y
Name and pronunciation	Item
Yaddo (YÄD-ō)	Writers' retreat
Yakuza (yä-koo-ZÄ)	Japanese Mafia
Yuenling (YING-ling)	Brewery, beer mfr.

Z
Name and pronunciation	Item
Zena (ZĒN-ə)	Bluejeans brand
Ziagen (ZĪ-ə-gən)	Medication
Zoetrope (ZŌ-ə-trōp)	Film production co.
ZZYZZYVA Magazine (ZIZ-ə-və)

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Posted on 2013-01-07