5 subscription, the most you could win was $500, or perhaps it was $100, I'm not sure. Anyhow, I naturally aimed at the top prize, and it kept me busy getting new subscribers. The picture puzzle was easy - too easy. I'll bet 1,000 people solved it. Those who did were sent a second puzzle, harder than the first, and quite a few were eliminated. The others had to work a still-harder puzzle, and it seemed like the damn thing was going on forever, getting harder each time. I lost out on the last puzzle, and didn't get a thing for several month's work. Well, I was more determined than ever to win a big contest, but I continued to lose. I got 'honorable mention' several times, but, no cash!
“I've written and sent in slogans for everything that's advertised, it seems like, and I've solved thousands of picture puzzles, and unscrambled millions of words. Now you have to give reasons for using something, and I've learned all the superlatives in the book. They start you off with something like this: 'I think Dish-blah Soap Chips are best for baby's clothes because (Finish this statement in 25 words or less.' Then you begin to toss your superlatives around until you get the 'catch-words' that appeal to the judges. They like to give away automobiles now, instead of money. I suppose the automobile manufacturers work with them because they get a lot of advertising out of it, too.”