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BRS Assists

Marketing

Business Reference Section. Science, Technology, and Business Division
Library of Congress, Washington, DC. 2011

This "BRS Assist," focusing on sources of information about marketing and market research, is one of several short BRS Assist bibliographies compiled by the staff of the Business Reference Section to assist users in quickly locating basic information on topics for which the Section receives frequent questions.

For a more extensive guide to sources of information on this suject, please see our guide, Market Segmentation: A Guide to Sources of Information.


Author/Title Listing | LC Subject Headings | Internet Resources

Author/Title Listing

  • Analysis for Marketing Planning, 7th ed.
    Donald R. Lehmann and Russell S. Winer.
    Boston: McGraw-Hill/Irwin, c2008.
    Call Number: HF5415.13.L395 2008 Bus RR
    Catalog Record  |   Table of Contents  |  Publisher's Description 

  • Dictionary of Marketing Terms, 4th ed.
    Jane Imber and Betsy-Ann Toffler.
    Hauppauge, NY: Barron's Educational Series, c2008.
    Call Number: HF5803.T56 2008 Bus RR
    Catalog Record  |  Table of Contents  |  Publisher's Description 

  • The Entrepreneur's Guide to Marketing.
    Robert F. Everett.
    Westport, CT: Praeger, c2009.
    Call Number: HF5415.13.E896 2009 Bus RR
    Catalog Record  |   Table of Contents

  • Essentials of Marketing Research, 2nd ed.
    Joseph F. Hair and others.
    New York : McGraw-Hill/Irwin, c2010.
    Call Numbrer: HF5415.2.E894 2010 Bus RR
    Catalog Record

  • Marketing Express, 2nd ed.
    William M, Pride and O.C. Ferrell
    Mason, OH: South Western Cengage Learning, c2011.
    Call Number: HF5415.P75 M37 2011 Bus RR
    Catalog Record  |   Table of Contents  |   Publisher's Description  |  Publisher-supplied Biographical Information

  • Marketing in a Nutshell: Key Concepts for Non-Specialists.
    Mike Meldrum and Malcolm McDonald.
    Boston, Elsevier. c2007
    Call Number: HF5415 .M4419 2007 Bus RR
    Catalog Record  |   Publisher-supplied description

  • Marketing Mistakes and Successes. 11th ed.
    Robert F. Hartley.
    Hoboken, NJ: John Wiley, c2009.
    HF5415.1 .H37 2009 Bus RR
    Catalog Record  |   Table of Contents

  • Marketing Research, 10th ed.
    David A. Aaker and others.
    Hoboken, NJ: John Wiley, c2010.
    Call Number: HF5415.2 .M35548 2010 Bus RR
    Catalog Record

  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways To Build Support for Your Good Cause.
    Kivi Leroux Miller.
    San Francisco, CA: Jossey-Bass, c2010.
    Call Number: HF5415 .L474 2010 Bus RR
    Catalog Record   |   Cover image   |   Publisher's Description

  • Online Marketing: A Customer-Led Approach
    Richard Gay, Alan Charlesworth and Rita Esen.
    New York: Oxford University Press, c2007.
    Call NUmber: HF5415.1265 .G39 2007 Bus RR
    Catalog Record


Library of Congress Subject Headings

Additional works in the Library of Congress on marketing may be identified by searching the Online Catalog under appropriate Library of Congress subject headings. Choose the topics you wish to search from the following list of Library of Congress subject headings to link directly to the Catalog and automatically execute a search for the subject selected.

Please be aware that during periods of heavy use you may encounter delays in accessing the catalog.


Internet Resources

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  August 5, 2011
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