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A Guide to Finding Business Information at the Library of Congress

IV. The Service Industries

The Business Reading Room reference collection contains a number of standard directories for these fields, as well as professional technical guides and handbooks.

                         ADVERTISING

                        General Works


Advertising age. -- [Chicago, Ill.] : Crain Communications. --
Weekly.
                                                                  
                                                       HF5801.A276
                                                                  
   Business Reading Room, Current Journals

         Special issues (see chapter 3) appear on the fourth week
in January and the fourth week in September. Includes articles
about advertising campaigns, agency appointments, and government
actions affecting advertising and marketing.


Advertising age yearbook. -- Chicago, IL : Crain Books. -- Annual.
                                                                  
                                                        HF5802.A24
                                                                  
                                          

                        Dictionaries


NTC's dictionary of advertising / Jack G. Wiechmann. -- 2nd ed. --
Lincolnwood, Ill., USA : National Textbook Co. -- ix, 222 pp.
                                                                  
                                                   HF5803.W54 1993


Standard-W”rterbuch fr Werbung, Massenmedien und Marketing,
Deutsch-Englisch / Wolfgang J. Koschnick. -- Berlin ; New York : W.
de Gruyter, 1987. -- 590 pp.
                                                                  
                                                   HF5803.K67 1987

         Title on added title page: Standard Dictionary of
Advertising, Mass Media, and Marketing, German-English.


                        Directories


Standard directory of advertisers. -- Skokie [Ill.] : National
Register Pub. Co. -- Annual.
                                                                  
                                                HF5805.S7 Ref Desk


Standard directory of advertising agencies. -- Skokie, Ill. [etc.]
: National Register Publishing Co. -- Annual.
                                                                  
                                               HF5805.S72 Ref Desk


Standard directory of international advertisers & agencies. --
Wilmette, IL : National Register Pub. Co. -- Annual.
                                                                  
                                                        HF5804.S73


                            Guides


Handbook of small business advertising / Michael Anthony. --
Reading, MA : Addison-Wesley Pub. Co., 1981. -- xii, 207 pp. : ill.

                                    
                                                       HF5823.A777


Choosing an advertising agency / William M. Weilbacher. -- Chicago,
IL : Crain Books, c1983. -- x, 170 pp.
                                                                  
                                                   HF6178.W45 1983


                      
                             BANKING

                          Dictionaries


Dictionary of banking terms / by Thomas P. Fitch; consulting
editors Irwin Kellner, Donald G. Simonson, Ben Weberman. -- 2nd ed.
-- New York : Barron's, c1993. -- vi, 697 pp. : ill. -- (Barron's
business guides).
                                                                  
                                                    HG151.F57 1993


Dictionary of banking and financial services / Jerry M. Rosenberg.
-- 2nd ed. -- New York : Wiley, c1985. -- xv, 708 pp.
                                                                  
                                                    HG151.R67 1985

         Bibliography: pp. 706-708.


Banking terminology -- 3rd ed. -- Washington, D.C. : Education
Policy & Development, American Bankers Association, c1989. -- vii,
409 pp.
                                                                  
                                                   HG151.B268 1989


Dictionary of finance and investment terms / John Downes, Jordan
Elliot Goodman. -- 3rd ed. -- New York : Barron's, c1991. -- vi,
537 pp. : ill.
                                                                  
                                                    HG151.D69 1991


                          Directories

         The Business Reading Room has a large collection of
directories, published by the Sheshunoff Company, that present
various configurations and analyses of banks, bank holding
companies, and savings and loan association financial data, with
individual volumes for each state or region.  These are shelved
together in the HG section of the Business Reading Room.


Polk's financial institutions directory. North American section. 
-- Nashville, Tenn. : R.L. Polk. -- Semiannual.
                                                                  
                                                       HG1536.P635


Polk's world bank directory. -- International ed. -- Nashville,
Tenn. : R.L. Polk. -- Annual.
                                                                  
                                                       HG1536.P633


Thomson bank directory. -- Skokie, IL : Thomson Financial Pub. --
Semiannual.
                                                                  
                                                         HG2441.R3


The Bankers' almanac. -- West Sussex, England : Reed Information
Services. -- Semiannual.
                                                                  
                                                         HG2984.B3

         British emphasis, international banks, officers,
financials.


American bank directory. -- Norcross, Ga. : McFadden Business
Publications. -- Semiannual.
                                                                  
                                                        HG2441.A56


Moody's bank and finance manual.  -- [New York] : Moody's Investors
Service.
                                                                  
                                                        HG4961.M65

         Updated by the semi-weekly: Moody's Bank & Finance. News
Reports.  Provides financial information, ranked list of companies.
Weekly.


Financial yellow book. -- New York, NY : Monitor Pub. Co. --
Semiannual.
                                                                  
                                                 HG65.F52 Ref Desk

         A detailed listing of officers and executives of leading
U.S. financial institutions.


Thomson savings directory. -- Skokie, IL : Thomson Financial Pub.
-- Semiannual.
                                                                  
                                                        HG2150.U18


Directory of American savings and loan associations. -- Baltimore
: T.K. Sanderson Organization.
                                                                  
                                                        HG2441.D53


                       Periodical Indexes


American Bankers Association banking literature index. --
Washington, D.C. : The Association. -- Monthly, with semi-annual
cumulation.
                                                                  
                                                      Z7164.F5 A53


American banker index. -- Ann Arbor, MI : University Microfilms
International.
                                                                  
                                                   HG1501.A52 B44a


                          Tables


Financial compound interest and annuity tables / computed under
editorial supervision of Charles H. Gushee. -- 5th ed. -- Boston
[1970]. -- xiii, 884 pp. -- (Financial Publishing Company ; no.
376).
                                                                  
                                                   HG1634.F46 1970


Instant mortgage-equity : extended tables of overall rates / Irvin
E. Johnson. -- Lexington, Mass. : Lexington Books, c1980. -- viii,
454 pp. : ill. -- (Lexington Books special series in real estate
and urban land economics).
                                                                  
                                                        HD1388.J63


Monthly payment direct reduction loan amortization schedules. --
Boston : Financial Pub. Co.
                                                                  
                                                        HG1634.F47


Thorndike encyclopedia of banking and financial tables / by David
Thorndike. -- 3rd ed. -- Boston : Warren, Gorham & Lamont, c1987.
-- 1737 pp. in various pagings.
                                                                  
                                                   HG1626.T49 1987


                        CONSULTING

         Reader interest in consulting organizations is growing
more rapidly than sources on the subject.  The Business Reading
Room reference collection holds the following directories and
handbooks: 
                      Directories


Consultants and consulting organizations directory. -- Detroit,
Mich. : Gale Research Co. -- Annual.
                                                                  
                                             HD69.C6 C647 Ref Desk

         Indexes are arranged by geographic area, activities,
personal name, and consulting firm name.


Directory of management consultants / compiled and published by
Consultants News. -- Fitzwilliam, N.H. : Consultants News.
                                                                  
                                              HD69.C6 D55 Ref Desk

         Lists more than 1,500 firms alphabetically.  Entries are
indexed by services, industries served, geography, and key officers
of the firms.


Dun's consultants directory / Dun's Marketing Services. -- --
Parsippany, N.J. : The Service. -- Annual.
                                                                  
                                              HD69.C6 D86 Ref Desk

         Includes information about the 25,000 largest consulting
firms in the U.S. Consultants are listed alphabetically and indexed
geographically by consulting activities.


Bradford's directory of marketing research agencies and management
consultants in the United States and the world. -- Middleburg, Va.
: Bradford's Directory of Marketing Research Agencies. -- Biennial.
                                                                  
                                                      HF5415.A2 B7


                           Guides


Become a top consultant : how the experts do it / Ron Tepper. --
New York : Wiley, c1985. -- xx, 243 pp. : ill.
                                                                  
                                                  HD69.C6 T46 1985


Management consulting : a guide to the profession / edited by Milan
Kubr. -- 2nd rev. ed. -- Geneva : International Labour Office,
1986. -- xv, 611 pp. : ill.
                                                                  
                                                  HD69.C6 M36 1986


The Consultant's proposal, fee, and contract problem-solver / Ron
Tepper. -- New York, N.Y. : J. Wiley, c1993. -- vii, 245 pp. : ill.
                                                                  
                                                 HD69.C6 T473 1993


                       CORPORATE FINANCE

                         General Works


Corporate cash management : techniques and analysis / edited by
Frank J. Fabozzi and Leslie N. Masonson. -- Homewood, Ill. : Dow
Jones-Irwin, c1985. -- xv, 373 pp. : ill.
                                                                  
                                               HG4028.C45 C58 1985

         Includes bibliographical references.


Elements of financial analysis / Sylvan D. Schwartzman, Richard E.
Ball. -- 2nd ed. -- New York : Van Nostrand Reinhold, c1984. -- xi,
247 pp. : ill.
                                                                  
                                                   HG4026.S36 1984

         Bibliography: pp. 237-239.


Techniques of financial analysis / Erich A. Helfert. -- 8th ed. --
Burr Ridge, Ill. : Irwin, c1994. -- xv, 608 pp. : ill.
                                                                  
                                                   HG4026.H44 1994

         Includes bibliographical references.


Analysis for financial management / Robert C. Higgins. -- 3rd ed.
-- Homewood, IL : Business One Irwin, c1992. -- xi, 387 pp. : ill.
                                                                  
                                                  HG4026.H496 1992

         Includes bibliographical references.



                          Directories


The Corporate finance bluebook. -- New York, N.Y. : Zehring Pub.
                                                                  
                                            HG4057.A15647 Ref Desk

         Lists firms providing financial services, as well as
financial officers of corporations.


The Corporate finance sourcebook. -- New York : McGraw-Hill Book
Co.
                                                                  
                                             HG4057.A1565 Ref Desk

         A comprehensive directory of firms engaged in all aspects
of financial business, national and international. Sources of
financing are arranged by industry, geographic areas, and method of
financing.


                              Guides


Handbook of financial markets and institutions / edited by Edward
I. Altman ; associate editor Mary Jane McKinney. -- 6th ed. -- New
York : Wiley, c1987. -- 1197 pp. in various pagings. : ill. --
(Wiley professional banking and finance series).
                                                                  
                                                    HG173.H33 1987

         Includes bibliographies.


How to read a financial report : wringing vital signs out of the
numbers / John A. Tracy. -- 4th ed. -- New York : Wiley, c1994. --
168 pp. : ill.
                                                                  
                                               HF5681.B2 T733 1994

         Includes bibliographical references.


Understanding a company's finances : a graphic approach / W.R.
Purcell, Jr. -- 1st Barnes & Noble Books ed. -- New York : Barnes
& Noble Books, 1983, c1981. -- vi, 143 pp. : ill.
                                                                  
                                                 HG4028.B2 P8 1983


How to analyze businesses, financial statements, and the quality of
earnings / Joel G. Siegel. -- 2nd ed. -- Englewood Cliffs, N.J. :
Prentice Hall, c1991. -- xxiii, 266 pp.
                                                                  
                                              HF5681.B2 S4875 1991

         Includes bibliographical references.


The CFO's handbook / edited by Richard F. Vancil assisted by
Marianne D'Amico and Benjamin R. Makela. -- Homewood, Ill. : Dow
Jones-Irwin, c1986. -- xxxiii, 642 pp. : ill.
                                                                  
                                                 HG4027.3.C46 1986

         Includes bibliographical references.


The Handbook of international financial management / editor, Robert
Z. Aliber. -- Homewood, Ill. : Dow Jones-Irwin, c1989. -- xvii, 859
pp. : ill.
                                                                  
                                                  HG3881.H267 1989

         Gives profiles of international lending agencies. 
Includes bibliographies.


Handbook of annotated financial forms / Robert P. Vichas. --
Englewood Cliffs, NJ : Prentice-Hall, c1981. -- 960 pp. : ill.
                                                                  
                                                     HG174.V5 1981


                     DIRECT MAIL MARKETING


The Directory of mail order catalogs. -- New York, N.Y. : Grey
House Pub. : Facts on File.
                                                                  
                                                      HF5465.5.D58


Mail order business directory : a complete guide to the mail order
market. -- Coral Springs, Fla. : B. Klein Publications.
                                                                  
                                                        HF5466.M28


Direct marketing list source. -- Wilmette, IL : Standard Rate &
Data Service. -- Monthly.
                                                                  
                                                        HF5861.D54

         Mailing-list brokers and services directory.


The lead generation handbook / Bernard A. Goldberg. -- Yardley, PA
: Direct Marketing Publishers, c1992. -- vi, 838 pp. : ill.
                                                                  
                                                  HF5415.G586 1992


                        EXECUTIVE RECRUITMENT


The Directory of executive recruiters. -- Fitzwilliam, N.H. :
Consultants news. -- Annual.
                                                                  
                                         HF5549.5.R44 D58 Ref Desk

         This guide is designed for businesses seeking professional
assistance in filling key positions.  Material is arranged by
method of payment (retainer or contingency), by geographical area,
and by alphabetical list of key principal officers of recruiting
firms.


Career shifting : starting over in a changing economy / William
Charland, Jr. -- Holbrook, Mass. : Bob Adams, Inc., c1993. -- 235
pp.
                                                                  
                                                   HF5384.C48 1993

         Includes bibliographical references.


The Portable executive : building your own job security from
corporate dependency to self-direction / John A. Thompson with
Catharine A. Henningsen. -- New York : Simon & Schuster, c1995. --
267 pp.
                                                                  
                                               HD38.25.U6 T48 1995

         Includes bibliographical references (pp. 249-250).



                           INSURANCE

                        General Works

         The Business Reading Room contains an extensive selection
of insurance reference sources. Researchers who need more
assistance than is provided in standard bibliographies and LC's
catalogs are urged to contact the College of Insurance Library, One
Insurance Plaza, 101 Murray Street, New York, New York 1007,
telephone 212-962-4111 (assistance available after 12 noon
weekdays).

         The special (vertical) file in the Business Reading Room
contains a folder on insurance publisher, A.M. Best & Co.  Within
the folder is a pamphlet that describes and explains all of Best's
numerous reference sources. 

General insurance / David L. Bickelhaupt. -- 11th ed. -- Homewood,
Ill. : R.D. Irwin, 1983. -- xxi, 989 pp. : ill. -- (The Irwin
series in insurance and economic security).
                                                                  
                                                   HG8051.B44 1983

         Includes bibliographical references.


National underwriter profiles. Property/casualty insurers. --
Cincinnati, Ohio : National Underwriter Co. -- Annual. --
(Continues: Argus F.C. & S. chart).
                                                                  
                                                        HG9765.A68

         Provides financial information on fire, casualty, and
surety insurance; company rankings.


Property and liability insurance / S.S. Huebner, Kenneth Black,
Jr., Robert S. Cline. -- 3rd ed. -- Englewood Cliffs, N.J. :
Prentice-Hall, c1982. -- xxvi, 630 pp. -- (The Prentice-Hall series
in security and insurance).
                                                                  
                                                    HG8051.H7 1982
         Includes bibliographies.


                          Dictionaries


Running Press glossary of insurance language / Marianne T. Keim. --
Philadelphia : Running Press, c1978. -- 91 pp.
                                                                  
                                                        HG8025.K44


Glossary of insurance terms / edited by Thomas E. Green, and The
Merritt Company Editorial Staff. -- 5th ed. -- Santa Monica, Calif.
: Merritt Co., c1993. -- vii, 276 pp. : ill.
                                                                  
                                                   HG8025.M37 1993


Dictionary of insurance / Lewis E. Davids. -- 7th rev. ed. --
Savage, Md. : Littlefield, Adams Quality Paperbacks, c1990. -- xii,
504 pp.
                                                                  
                                                    HG8025.D3 1989


Witherby's dictionary of insurance / by Hugh Cockerell. -- 1st ed.
-- London : Witherby, 1980. -- vii, 235 pp.
                                                                  
                                                         HG8025.C6

         A British dictionary.



                         Directories


Best's agents guide. Life-health. -- Oldwick, N.J. : A.M. Best Co.
-- Annual.
                                                                  
                                                        HG8943.B27


Best's insurance reports, life-health. -- 1st- ed. -- Morristown,
N.J. [etc.] : A.M. Best Co. [etc.].
                                                                  
                                                         HG8943.B3


Best's insurance reports, property-casualty. -- Oldwick, N.J. :
A.M. Best Co. -- Annual.
                                                                  
                                                         HG9655.B5

         Analyzes over thirty-six hundred companies.


The Insurance directory. -- London : Buckley Press Ltd. -- Annual.
                                                                  
                                                        HG8596.I53

         A two-volume directory of companies in the United Kingdom.


Who writes what in life and health insurance / compiled by
Reference Book Department, the National Underwriter Company. --
Cincinnati, Ohio : The Company. -- Annual.
                                                                  
                                                         HG8861.N3

         Agents and companies for specialized insurance needs.


Best's directory of recommended insurance adjusters.  -- Oldwick,
N.J. : A.M. Best Co.
                                                                  
                                                        HG8525.B35


Best's directory of recommended insurance attorneys. -- Oldwick,
N.J. : A.M. Best Co. -- Annual.
                                                                  
                                                      KF195.I5 B47


                           Guides

The Insurance almanac : who, what, when and where in insurance; an
annual of insurance facts -- New York : Underwriter Print. and Pub.
Co. [n. d.].
                                                                  
                                                         HG8019.I5


Life insurance : a consumer's handbook / Joseph M. Belth. -- 2nd
ed. -- Bloomington : Indiana University Press, c1985. -- xviii, 216
pp. : ill.
                                                                  
                                                   HG8951.B45 1985


                        Journals

         Current issues are held in the Newspaper and Current
Periodical Reading Room; bound volumes of older issues can be
requested in other reading rooms by call slip.


Best's review. Life/health insurance ed.  -- Rensselaer, N.Y. :
A.M. Best, Co. -- Monthly.
                                                                  
                                                         HG8751.B4


Best's review. Property/casualty insurance ed. -- Oldwick, N.J. :
A.M. Best Co. -- Monthly.
                                                                  
                                                        HG8011.B35


National underwriter. Life, health/financial services ed. --
[Cincinnati, OH : National Underwriter Co. -- Weekly (with one
extra issue in July, Sept., and Oct.).
                                                                  
                                              Microfilm (o) 83/113


National underwriter. Property & casualty ed. --  [Chicago, Ill. :
National Underwriter Co. -- Weekly.
                                                                  
                                              Microfilm (o) 84/210

         After 1991, the Library retains current issues only of
this title.


Insurance periodicals index. -- [Boston] : Special Libraries
Association, Insurance Division.
                                                                  
                                                       HG8011.I545

         Articles on insurance subjects are indexed here as well as
in other business and newspaper indexes (see chapter 3 of this
guide).


                       Statistics Sources


Best's aggregates & averages. Life-health. -- Oldwick, N.J. : A.M.
Best. -- Annual.
                                                                  
                                                        HG8941.B48


Best's aggregates & averages. Property-casualty. -- Oldwick, N.J.
: A.M. Best Co. -- Annual.
                                                                  
                                                   HG8945.B48 1990


Life insurance fact book. -- New York : Institute of Life
Insurance. -- Biennial.
                                                                  
                                                         HG8943.L5


Source book of health insurance data. -- New York : Health
Insurance Institute. -- Annual.
                                                                  
                                                         HG9396.S6


Best's executive data service.  Life-health industry marketing
results. Accident & health lines-experience by state. -- Oldwick,
N.J. : A.M. Best Co.
                                                                  
                                                        HG9331.B44

         Includes underwriting, marketing, performance, and loss
statistics, state by state.  The work is intended as an evaluative
and comparative source for the industry, and it presents data in
many different configurations to suit varied needs.



                      MARKETING AND SALES

                          Dictionaries


Dictionary of marketing terms / by Betsy-Ann Toffler, Jane Imber.
-- 2nd ed. -- Hauppauge, N.Y. : Barron's
Educational Series, c1994. -- viii, 579 pp. : ill. -- (Barron's
business guides).
                                                                  
                                                   HF5803.T56 1994
                                                                  
                                          
Glossary of marketing terms / Norman A. Hart, John Stapleton. --
2nd ed. -- London : Heinemann, 1981. --
206 pp.
                                                                  
                                                  HF5415.H238 1981
                                                                  
                                          
Dictionary of marketing & advertising / Michael J. Baker. -- 2nd
ed. -- New York : Nichols Pub., c1990. --
viii, 271 pp. : ill.
                                                                  
                                                  HF5415.B273 1990


                          Directories
Phelon's ... directory of discount stores. -- Fairview, N.J. :
Phelon, Sheldon & Marsar, Inc.
                                                                  
                                                        HF5035.P48
         Includes distributor's directory.


Sheldon's retail directory of the United States and Canada and
Phelon's resident buyers and merchandise brokers. -- Fairview,
N.J., etc. : Phelon, Sheldon & Marsar. -- Annual.
                                                                  
                                                      HF5429.3.S52
                                                                  
                                          
American wholesalers and distributors directory. -- Detroit : Gale
Research. -- Biennial.
                                                                  
                                              HF5421.A615 Ref Desk


European wholesalers and distributors directory. -- Detroit : Gale
Research. -- Biennial.
                                                                  
                                                  HF5421.5.E85 E95


Market guide. -- New York : The Editor & Publisher Co.
                                                                  
                                               HF5905.E38 Ref Desk

         Directory to U.S. markets. From 1924 to 1942 this title
was included as section 2 of the November issue (1924, of a
December issue) of Editor & Publisher.


                          
                         Guides


Green book. -- [New York, N.Y.] : New York Chapter, American
Marketing Association. -- Annual.
                                                                  
                                                      HF5415.2.G69

         An international directory of marketing research companies
and services.


Handbook of selling : psychological, managerial, and marketing
dynamics / Gary M. Grikscheit, Harold C. Cash, Clifford E. Young.
-- New York : Wiley, c1993. -- xiii, 450 pp. : ill. -- (Wiley
series on marketing management).
                                                                  
                                                HF5438.25.G74 1993


Handbook of innovative marketing techniques / by David D. Seltz. --
Reading, Mass. : Addison-Wesley Pub. Co., c1981. -- xi, 329 pp. :
ill.
                                                                  
                                                      HF5415.S3686


The Pocket marketer : your portable professional real-world
marketing companion / Brian Scott Sockin, Janet Grottalio. -- New
York, NY : Warner Books, c1992. -- xiii, 305 pp. : ill.
                                                                  
                                                  HF5415.S686 1992



                        PUBLIC RELATIONS

                         General Works


Professional's guide to public relations services / Richard Weiner.
-- 6th ed. -- New York, NY : American Management Association,
c1988. -- vi, 483 pp.
                                                                  
                                                     HD59.W38 1988

         For professionals and beginners.


                          Directories


O'Dwyer's directory of public relations firms. -- New York, N.Y. :
J.R. O'Dwyer Co. -- Annual.
                                                         HM263.O37


O'Dwyer's directory of public relations executives. -- [New York :
J.R. O'Dwyer Co.].
                                                                  
                                                    HD59.O353 Biog


O'Dwyer's directory of corporate communications. -- New York : J.R.
O'Dwyer Co.
                                                                  
                                                         HD59.O35a

         Describes the public relations operations of three
thousand companies and five hundred trade associations.


National directory of corporate public affairs. -- Washington, D.C.
: Columbia Books. -- Annual.
                                                                  
                                                          HD59.N24

         Similar to O'Dwyer's Directory of Corporate
Communications.


Bacon's publicity checker. -- [Chicago, Ill.] : Bacon's PR and
Media Information Systems. -- Annual.
                                                                  
                                                           HD59.B3


Bacon's international publicity checker / Bacon's Information
International Ltd. -- Chicago : Bacon's.
                                                                  
                                                    HF5813.E79 B3a


Hudson's Washington news media contacts directory. -- [Rhinebeck,
NY, etc. : Hudson's Directory].
                                                                  
                                              Z6953.W2 H8 Ref Desk
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