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Whataburger, Mobile, Alabama, March 20, 2010.

Marketing: Research, Strategy, and Advertising

Avrin, David. It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profile. Hoboken, N.J.: John Wiley & Sons, 2010. 216 p.
LC Call Number: HF5415.13 .A97 2010
LC Catalog Record: 2009282569
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Brown, Bruce C. How to use the Internet to advertise, promote and market your business or Web site-- with little or no money. Ocala, Fla. : Atlantic Pub., 2006. 280 p.
LC Call Number: HF5415.1265 .B765 2006
LC Catalog Record: 2006000621
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Chambers, K. Dennis. The entrepreneur's guide to writing business plans and proposals. Westport, Conn. : Praeger, 2008. 184 p.
LC Call Number: HD62.5 .C423 2008
LC Catalog Record: 2007035294
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Coleman, John R. [et al.]. Strategies of successful advertisers : top executives on fostering client relations, connecting with consumers, and earning a top-tier marketplace reputation. Boston, Mass. : Aspatore Books, 2006. 96 p.
LC Call Number: HF5823 .S866 2006
LC Catalog Record: 2006931420
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The Entrepreneur's Reference Guide to Small Business Information

4th Edition

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Caption: left:
Whataburger, Mobile, Alabama, March 10, 2010.
Photograph from the Carol M. Highsmith Archive
Prints and Photographs Division
Reproduction Number: LC-DIG-highsm-05180

Crane, Frederick G. Marketing for entrepreneurs : concepts and applications for new ventures. Thousand Oaks, Calif. : Sage Publications, 2010. 227 p.
LC Call Number: HF5415.13 .C676 2010
LC Catalog Record: 2009023018

Information on the following topics:
  • Finding and evaluating the right marketing opportunity
  • Use research to ensure success
  • Understanding customers and competitors
  • Developing, building, pricing, and sustaining a product or service
  • Creating a marketing plan

Daw, Jocelyne [et al.]. Breakthrough nonprofit branding : seven principles for powering extraordinary results. Hoboken, NJ : Wiley, 2010.
LC Call Number: HD62.6 .B735 2010
LC Catalog Record: 2010023299
Publisher description

Everett, Robert F. The entrepreneur's guide to marketing. Westport, Conn. : Praeger, 2009. 179 p.
LC Call Number: HF5415.13 .E896 2009
LC Catalog Record: 2008032608
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Fox, Scott C. E-riches 2.0 : next-generation marketing strategies for making millions online. New York : American Management Association, 2009. 325 p.
LC Call Number: HD62.7 .F693 2009
LC Catalog Record: 2009003054

Information on the following topics:
  • Rules for 21st century marketing
  • Email and social media as marketing tools
  • Attract customers with blogs and microblogs
  • New online public relations and promotional tools
  • Profiting from online broadcasting
  • Winning online marketing strategies

Goldstein, Beth. The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need. New York : McGraw-Hill, 2007. 322 p.
LC Call Number: HF5415.13 .G58 2007
LC Catalog Record: 2007004626
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Gordon, Kim T. G. Maximum marketing, minimum dollars : the top 50 ways to grow your small business. Chicago, IL : Kaplan Pub., 2006. 222 p.
LC Call Number: HF5415.13 .G65 2006
LC Catalog Record: 2005027672
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Publisher description

Hackley, Chris (ed.). Advertising. Los Angeles : SAGE, 2010. 3 v.
LC Call Number: HF5823 .A16835 2010
LC Catalog Record: 2009920728

This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences.

Heyman, Jay H. All you need is a good idea! : how to create marketing messages that actually get results. Hoboken, N.J. : Wiley, 2008. 236 p.
LC Call Number: HF5415 .H449 2008
LC Catalog Record: 2007052407
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Jarvis, Jackie. 85 inspiring ways to market your small business : inspiring, self-help marketing strategies that you can apply to your own business immediately. Oxford, U.K. : How To Books, 2007. 244 p.
LC Call Number: HF5415.13 .J37 2007
LC Catalog Record: 2007390057

Offers insight on how to:
  • Understand your market place, your competition and your customer
  • Create a clear and focused business proposition
  • Develop credible marketing messages that attract your target customer
  • Decide on the most effective marketing methods for your business
  • Attract new customers, and boost business with existing customers
  • Build your business profile so that it's always working for you
  • Sell yourself and your business with ease and confidence
  • Complete your marketing plan and create a successful marketing system

O'Leary, Steve and Kim Sheehan. Building buzz to beat the big boys : word-of-mouth marketing for small businesses. Westport, Conn. : Praeger Publishers, 2008. 178 p.
LC Call Number: HF5827.95 .O44 2008
LC Catalog Record: 2007041080
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Patten, Dave. How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing. 6th edition. London Philadelphia, PA : Kogan Page, 2008. 262 p.
LC Call Number: HF5415.13 .P347 2008
LC Catalog Record: 2007044499
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Schenck, Barbara Findlay. Small business marketing for dummies. 2nd edition. Hoboken, N.J. : Wiley, 2005. 358 p.
LC Call Number: HF5823 .S29 2005
LC Catalog Record: 2004117340
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  July 14, 2011
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