Market Segmentation: GEOGRAPHIC

U.S. Resources

Books

America's Top-Rated Cities. Vol. I, Southern Region : a Statistical Handbook. Boca Raton, FL : Universal Reference Publications, c1992 - . Annual.
LC Call Number: HT123.5.S6 A44
LC Catalog Record: 95644648

America's Top-Rated Cities. Vol. II, Western Region : a Statistical Handbook. Boca Raton, FL : Universal Reference Publications, c1992 - . Annual.
LC Call Number: HT123.5.A17
LC Catalog Record: 95644649

America's Top-Rated Cities. Vol. III, Central region : a Statistical Handbook. Boca Raton, FL : Universal Reference Publications, c1992 - . Annual.
LC Call Number: HT123.5.A14
LC Catalog Record: 95644650

America's Top-Rated Cities. Vol. IV, Eastern region : a Statistical Handbook. Boca Raton, FL : Universal Reference Publications, c1992 - . Annual.
LC Call Number: HT123.5.A13
LC Catalog Record: 95644651

America's Top-Rated Cities. Vol. V, Northeastern region : a Statistical Handbook. Boca Raton, FL : Universal Reference Publications, c1992 - . Annual.
LC Call Number: HT123.5.A115 A44
LC Catalog Record: 95644652

America’s Top-Rated Small Towns & Cities : a statistical handbook. Amenia, NY : Grey House Pub., c2010-
LC Call Number: HT123 .A6692
LC Catalog Record: 2010208692

American Buyers: Demographics of Shopping. Ithaca : New Strategist, 2010.
LC Call Number: not available
LC Catalog Record: 2011278277

The American Marketplace : Demographics and Spending Patterns. Ithaca, N.Y. : New Strategist Publications, 1997 - . Biennial.
LC Call Number: HA203.A635
LC Catalog Record: 97642103
Publisher's website

Table of Contents

HOME
Introduction
Generational
Ethnicity
Geographic
Other Groups
 > Gender
 > Gay/Lesbian
 > Lifestyle

 

Image caption: Advertisement for lemonade, 1955. Prints and Photographs Division (Library of Congress) Reproduction number: LC-USZ62-75888

Cities of the United States. Detroit, Mich. : Gale Research Inc., c1988 - . Irregular.
LC Call Number: HT123.C49677
LC Catalog Record: 89659502

The Comparative Guide to American Suburbs. Milpitas, CA : Toucan Valley Publications, Inc., c1997 - . Quadrennial.
LC Call Number: HA203.C66
LC Catalog Record: 2002208703

Consumer Americas. London : Euromonitor International
LC Call Number: HC94.A1 C66
LC Catalog Record: 2010264046

County and City Extra : Annual Metro, City, and County Data Book. Lanham, MD : Bernan Press, c1992 - . Annual.
LC Call Number: HA203 .C68
LC Catalog Record: 92657333

State Rankings : a Statistical View of the 50 United States. Lawrence, KS : Morgan Quitno Corp., c1990 - . Annual.
LC Call Number: HA203.U17
LC Catalog Record: 93643768

Woods & Poole. MSA profile. Washington, DC : Woods & Poole Economics, 1987 - Annual.
LC Classification: HC106.8 .M77
LC Catalog Record: 89647316
Publisher's web site

MSA Profile has data for all Metropolitan Areas in the U.S. The MSA Profile contains historical data from 1970 and projections to 2025 of population by age and race, employment by industry, earnings of employees by industry, personal income by source, households by income bracket and retail sales by kind of business.

State Profiles have data for all counties and Metropolitan Areas in a particular state. State Profiles contain historical data from 1970 and projections to 2025 of population by age and race, employment by industry, earnings of employees by industry, personal income by source, households by income bracket and retail sales by kind of business. Data Pamphlets have complete data for a particular county or Metropolitan Area. Data Pamphlets contain historical data from 1970 and projections to 2025 of population by race, sex, and single year of age, employment by industry, earnings of employees by industry, personal income by source, households by income bracket and retail sales by kind of business.

Internet

American Factfinder U.S. Census Bureau
http://factfinder2.census.gov/

Back to Top

International Resources

Country Data Sources

African Marketing Data and Statistics. London : Euromonitor International, c2007-
LC Call Number: HF5415.12.A35 A37
LC Catalog Record: 2008252969

Asian Marketing Data and Statistics. London : Euromonitor, c2002-.
LC Call Number: HF5415.12.A8 A85
LC Catalog Record: 2008252970

European Marketing Data and Statistics. London : European Research Consultants. 1962 - . Annual.
LC Call Number: HA1107.E87
LC Catalog Record: 67118045

International Marketing Data and Statistics. [London, Euromonitor Publications]. 1975/76 - . Annual.
LC Call Number: HA42.I56
LC Catalog Record: 76647987

Latin American Marketing Data & Statistics. London : Euromonitor International, 2003-.
LC Call Number: HF5415.12.L3 L38
LC Catalog Record: 2004257088

Internet Resources

International Economics & Trade
http://www.loc.gov/rr/business/BERA/issue7/countries.html

Selected Asian Business Information Sources
http://www.loc.gov/rr/business/asia/asia.html

Consumer Resources

These publications are designed to help users understand consumer markets in various geographic areas. They include information on consumer products along with other socio-economic parameters.

Consumer Europe. London, Euromonitor International [etc.] 1st ed.- ; 1976- 2004/2005. Continued by Consumer Western Europe.
LC Call Number: HD7022 .C68
LC Catalog Number: 2005257157
Publisher's web site

Consumer Eastern Europe. London : Euromonitor Plc 1992-.
LC Call Number: HC244.Z9 C6138
LC Catalog Record: 98641748
Publisher's web site

The New Arab Consumer. London : Euromonitor International, c2007-
LC Call Number: HC415.15.Z9 C616
LC Catalog Record: 2010210976

Back to Top

Library of Congress Subject Headings

Additional publications in the Library of Congress collection on marketing to various ethnic groups may be identified by searching the Online Catalog under appropriate Library of Congress subject headings. Choose the topics you wish to search from the following list of Library of Congress subject headings to link directly to the Catalog and automatically execute a search for the subject selected. Please be aware that during periods of heavy use you may encounter delays in accessing the catalog.