"....McClure's findings on digital reference come down
to this: Most libraries don't have good measures of the effectiveness
of providing reference services electronically, and the only
thing certain about the future of the rapidly changing reference
environment is continued change. Dynamic, direct, and sometimes
critical, McClure offered an eye-opening assessment of libraries'
efforts to become 24/7 service providers. ...."
-from "Reference around the clock: is it in your future?
The availability of 24/7 reference is less crucial than the
capability to offer it." by Richard M. Dougherty. American
Libraries May 2002 v33 i5 p44(3) Mag.Coll.: 111B3815.
ABOUT THE LECTURE:
Prof. Charles R. McClure, spoke about his research project,
"Assessing Digital Reference Services" ; The Library
of Congress, which is piloting its new and growing Collaborative
Digital Reference Service, is one of the test sites for McClure's
work on evaluating digital reference.
ABOUT THE SPEAKER:
Charles R. McClure is the Francis Eppes Professor of Information
Studies at the School of Information Studies, Florida State University,
Tallahassee, Florida. He was selected as the first recipient of
an Eppes endowed chair at FSU in 1999. From 1986-1999 he was at
Syracuse University School of Information Studies - the last five
as Distinguished Professor. He teaches courses in planning/evaluation
of information services, U.S. government information policies,
evaluation of networked services, library/information center management,
and research methods. He completed his Ph.D. in Library and Information
Services from Rutgers.
Additional information is available at http://mcclure.ii.fsu.edu/biography.html