American Landscape and Architectural Design, 1850-1920: a Study Collection from the Harvard Graduate School of Design
Arts & Humanities
4. Travel Literature
Persuasive writing techniques can be developed by writing a travel brochure for a specific location featured in this collection. The brochure should highlight all of the features of that location in a way that would draw tourists. As a starting point, gather tourist brochures from travel agents and chambers of commerce or search American Memory for travel guides, brochures, and literature. Read the materials and analyze the language used by the writers.
- How does the brochure involve the reader so that readers can picture themselves at this tourist location?
- What features of the attraction are highlighted in the materials?
- What information is difficult to find on the brochure? Might this be intentional? Why or why not?
- Is the tourist site portrayed as a family destination? An adventure holiday?
- What images of the site are included? What emotional response do they create in the viewer?
- Has the brochure enticed you to visit this location? Why or why not?
Having critiqued other travel brochures, use your observations to write your own materials. Browse the State Index to find sites of interest, such as an estate, city, park, or public building. Through outside research, gather facts about the site that you've chosen for your brochure. Then, create the travel brochure based on your research. The images from the collection can be used to illustrate the brochure.