Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress
Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress presents a variety of television advertisements, never-broadcast outtakes, and experimental footage reflecting the historical development of television advertising for a major commercial product. Featured advertisements include the 1971 "Hilltop" commercial with an international group of young people on an Italian hilltop singing "I'd Like to Buy the World a Coke"; the Mean Joe Greene commercial from 1979; the first Polar Bear commercial from 1993; the "Snowflake" commercial from 1999; and "First Experience" an international commercial filmed in Morocco in 1999.
These online exhibits provide context and additional information about this collection.
- Highlights in the History of Coca-Cola Television Advertising
- The "Hilltop" Ad: The Story of a Commercial
- Biography of Dr. John S. Pemberton, Inventor of Coca-Cola
- Timeline: Advertising Times
- Television Advertising: A Brief History
- Beverage Industry: Celebrating 50 Years of Service
These historical era(s) are best represented in the collection although they may not be all-encompassing.
- Development of the Industrial United
- States, 1876-1915
- Emergence of Modern America, 1890-1930
- The Great Depression and World War II, 1929-1945
- Postwar United States, 1945-early 70s
- Contemporary United States, 1968-present
Related Collections and Exhibits
- American Life Histories: Manuscripts from the Federal Writers' Project, 1936-1940
- The Emergence of Advertising in America: 1850-1920
- Great Earthquake and Fire: San Francisco, 1897-1916
- Inside an American Factory: Westinghouse Works, 1904
- Inventing Entertainment: The Edison Companies
- Life of a City: New York, 1898-1906
- Detroit Publishing Company
Specific guidance for searching this collection.
For help with genereal search strategies, see Finding Items in American Memory.