The collection is rich with materials that can be used to examine the ways in which graphic design is used to convey meaning in promotion and advertisement. Browsing the collection through the Subject Index provides an overview of visual techniques used in Chautauqua promotions. The Index also provides the opportunity to examine the way that those techniques varied according to the type of program promoted.
Cover of "'The Melting Pot': The Great American Drama."
Cover of "Robert Jackson's Plantation Singers."
Cover of "Rollo McBride: Public Defender of Pittsburgh."
- How do promotions that highlight the subject matter of performances and presentations differ from promotions that highlight the performers and speakers?
- How do promotions that emphasize the entertainment value of a program differ from those that emphasize the educational value of a program?
- How do the promotions vary according to the specific programs they advertise? Do certain types of promotions tend to rely more heavily on graphic design? Do certain types of promotions tend to be more visually appealing? If so, why?
- What roles do photographs, pictorial drawings, and abstract designs play in Chautauqua advertisements? Do they convey information or an overall feeling? Are these elements used in advertising today?
- Would attractive, interesting looking promotional materials for a Chautauqua program have influenced you to see the program?
- What kinds of Chautauqua offerings would have most benefited from the visual nature of promotional materials?
- How are these promotions different from advertising today? What might account for some of the changes that have taken place? Do these differences reflect larger cultural changes?