TITLE: Ambient Findability
SPEAKER: Peter Morville
EVENT DATE: 07/20/2006
FORMAT: Video + Captions
RUNNING TIME: 45 minutes
TRANSCRIPT: View Transcript (link will open in a new window)
Peter Morville, widely recognized as a founding father of information architecture, discussed his recent book, "Ambient Findability," in a program sponsored by the Science, Technology and Business Division. Morville describes Ambient Findability as a safari of how people search for information and how they now find their way through a world of information overload. His previous book, which he co-authored with Louis Rosenfeld, "Information Architecture" was named "Best Internet Book of 1998." Morville's work has been featured in many publications including Business Week, The Economist, Fortune, MSNBC and The Wall Street Journal. He blogs at findability.org.
Speaker Biography: Peter Morville is president and founder of Semantic Studios, a leading information architecture, user experience and findability consultancy; co-founder of the Information Architecture Institute; and a faculty member at the University of Michigan???s School of Information.