TITLE: Jim Crawford and Samuel Fromartz Discuss Organic Farming
SPEAKER: Jim Crawford, Samuel Fromartz
EVENT DATE: 05/23/2007
FORMAT: Video + Captions
RUNNING TIME: 51 minutes
TRANSCRIPT: View Transcript (link will open in a new window)
Almost from the inception of the organic food movement there has been conflict between the mom-and-pop farmers and large-scale retailers. Farmer Jim Crawford and business journalist Samuel Fromartz explored this dichotomy and other organic farming issues in a lecture sponsored by the Science, Technology and Business Division.
Speaker Biography: Jim Crawford owns and operates New Morning Farm, a 95-acre organic farm in south-central Pennsylvania, where he grows berries, herbs and vegetables. Crawford and his wife purchased their present farm in 1976 and have built a multifaceted, successful direct-marketing system. They have organized two farmers markets and helped found a wholesale marketing cooperative, the Tuscarora Organic Growers. Crawford is an active member of the Pennsylvania Association for Sustainable Agriculture.
Speaker Biography: Samuel Fromartz is the author "Organic, Inc" (2006). The book describes how an $11 billion industry arose out of an alternative food movement and how it "came close to betraying the very ideals that drove its expansion." Fromartz began his career at Reuters in 1985, writing the news ticker that ran in New York City's Grand Central Station. He worked in Washington and New York as a correspondent and editor, covering business. He left Reuters in 1997 to pursue a career as a freelance writer. His work has appeared in Business Week, The New York Times, Fortune and other publications.