How have candidates, parties, and organizations tried to reach voters?
The road to the White House is long, expensive, and exhausting. Becoming a candidate is only the beginning of the election process. Successful candidates must reach, communicate with, and persuade voters that they deserve their votes.
After winning their party’s nomination to run in the general election, candidates compete to get their message out to the voters. The relationship between voters and the candidates has changed over time; the tools available to a candidate, the ways in which organizations and supporters get involved, and the voters themselves have all influenced candidates’ strategies.
This resource examines persistent, yet evolving, aspects of a candidate’s general election campaign to reach voters. Primary sources from the Library shed light on and help to examine the question, “How have candidates, parties, and organizations tried to reach voters?”