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Exhibition Geppi Gems

Get These Swell Gifts Free for Box Tops, half-sheet color ad published in newspaper, [ca. 1934]. Stephen A. Geppi Collection of Comics and Graphic Arts, Serial and Government Publications Division, Library of Congress (023.00.00)

Gifts for Box Tops

Sports, and baseball in particular, are an extremely important part of the Geppi Collection. This half-sheet newspaper ad featuring Babe Ruth listed a variety of “premium” collectible items that could be obtained by sending in cereal box tops as proof of purchase. The Geppi collection includes many premiums related to comics, sports, television, and other areas. Celebrities such as Babe Ruth licensed their image to sell products and collectibles that increased fan engagement and created a market for yet more selling opportunities.