Wanted: Dead or Alive!
Capitalizing on the continued popularity of Westerns, the television show Wanted: Dead or Alive! featured Steve McQueen as bounty hunter Josh Randall, and would help catapult McQueen into superstardom. This comic tie-in with the TV show was published by Dell Comics as a part of their long running Four Color series, an anthology that featured a single character per issue. Dell’s Four Color was one of the earliest comic series to use licensed characters and stories, including those created by Walt Disney, and others from television shows, films, newspaper comic strips, and books.