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Exhibition Not an Ostrich: & Other Images from America's Library

Matthew Pillsbury. Zero hour, Mojave Desert, Sunday, November 20th, 2005, 7 pm [event to launch the Microsoft game and entertainment system, Xbox 360, in the Mojave Desert near Palmdale, California], 2005. Prints and Photographs Division, Library of Congress (09.00.00)

MATTHEW PILLSBURY. Zero Hour. Mojave Desert, 7 p.m., Sunday, November 20, 2005

To launch Microsoft’s Xbox 360 in 2005, thousands of American “gamers” were invited to attend a private event in an aircraft hangar in the Mojave Desert. A huge crowd gathered outside until 7 p.m., when the doors opened and patrons rushed inside.