Top of page

Photo, Print, Drawing "Well, here goes" / Herblock.

[ digital file from original drawing ]

Full online access to this resource is only available at the Library of Congress.

About this Item

Title

  • "Well, here goes" / Herblock.

Summary

  • Editorial cartoon drawing shows a knight labeled "Federal Trade Commission" striding toward a dragon labeled "Cigarette Commercials"; he is hoping to slay the dragon and free consumers caught in its tail and from irresponsible cigarette advertising.

Names

  • Block, Herbert, 1909-2001, artist

Created / Published

  • 7/7/1967.

Headings

  • -  United States.--Federal Trade Commission
  • -  Cigarettes--1960-1970
  • -  Tobacco industry--United States--1960-1970
  • -  Television advertising--1960-1970
  • -  Consumer protection--1960-1970
  • -  Government regulation--1960-1970
  • -  Knights--1960-1970
  • -  Dragons--1960-1970

Headings

  • Drawings--American--1960-1970.
  • Editorial cartoons--American--1960-1970.

Genre

  • Editorial cartoons--American--1960-1970
  • Drawings--American--1960-1970

Notes

  • -  Caption label from exhibit "Herblock Looks at 1967": Depicting the Federal Trade Commission (FTC) as a knight prepared to slay the dragon of cigarette advertising to protect consumers, Herblock advocates for the introduction of stricter Cigarette Advertising Guides than the FTC had introduced in 1955 that had prevented manufacturers from making health claims. In 1967, in an effort to discourage teenagers from smoking, the FTC began to publish nicotine and tar ratings and urged the industry to use them in advertising, as well as more explicit language about smoking's negative health effects.
  • -  Title from item.
  • -  Signed "Herblock" on lower left.
  • -  Inscribed in pencil at top left: 7-7-67.
  • -  Published in the Washington Post, July 7, 1967.
  • -  Copyright, 1967, by Herblock.
  • -  Forms part of: Herbert L. Block collection (Library of Congress).
  • -  Exhibited: "Herblock Looks at 1967 : Fifty Years Ago in Editorial Cartoons" at the Library of Congress, Washington, D.C., September 2017 - March 2018.

Medium

  • 1 drawing : graphite, India ink, and opaque white over graphite underdrawing ; sheet 55.8 x 38.2 cm.

Call Number/Physical Location

  • BLOCK, no. 6840 (BB size)

Source Collection

  • Block, Herbert, 1909-2001. Herbert L. Block collection (Library of Congress)

Repository

Digital Id

  • hlb 06840 //hdl.loc.gov/loc.pnp/hlb.06840

Library of Congress Control Number

  • 2012637527

Reproduction Number

  • LC-DIG-hlb-06840 (digital file from original drawing)

Rights Advisory

Online Format

  • image

Additional Metadata Formats

Rights & Access

The Library of Congress does not own rights to material in its collections. Therefore, it does not license or charge permission fees for use of such material and cannot grant or deny permission to publish or otherwise distribute the material.

Ultimately, it is the researcher's obligation to assess copyright or other use restrictions and obtain permission from third parties when necessary before publishing or otherwise distributing materials found in the Library's collections.

For information about reproducing, publishing, and citing material from this collection, as well as access to the original items, see: Herbert Block ("Herblock") - Rights and Restrictions Information

  • Rights Advisory: Publication may be restricted. For information see "Herbert Block ("Herblock") Rights and Restrictions," https://www.loc.gov/rr/print/res/271_herb.html
  • Reproduction Number: LC-DIG-hlb-06840 (digital file from original drawing)
  • Call Number: BLOCK, no. 6840 (BB size)
  • Access Advisory: ---

Obtaining Copies

If an image is displaying, you can download it yourself. (Some images display only as thumbnails outside the Library of Congress because of rights considerations, but you have access to larger size images on site.)

Alternatively, you can purchase copies of various types through Library of Congress Duplication Services.

  1. If a digital image is displaying: The qualities of the digital image partially depend on whether it was made from the original or an intermediate such as a copy negative or transparency. If the Reproduction Number field above includes a reproduction number that starts with LC-DIG..., then there is a digital image that was made directly from the original and is of sufficient resolution for most publication purposes.
  2. If there is information listed in the Reproduction Number field above: You can use the reproduction number to purchase a copy from Duplication Services. It will be made from the source listed in the parentheses after the number.

    If only black-and-white ("b&w") sources are listed and you desire a copy showing color or tint (assuming the original has any), you can generally purchase a quality copy of the original in color by citing the Call Number listed above and including the catalog record ("About This Item") with your request.

  3. If there is no information listed in the Reproduction Number field above: You can generally purchase a quality copy through Duplication Services. Cite the Call Number listed above and include the catalog record ("About This Item") with your request.

Price lists, contact information, and order forms are available on the Duplication Services Web site.

Access to Originals

Please use the following steps to determine whether you need to fill out a call slip in the Prints and Photographs Reading Room to view the original item(s). In some cases, a surrogate (substitute image) is available, often in the form of a digital image, a copy print, or microfilm.

  1. Is the item digitized? (A thumbnail (small) image will be visible on the left.)

    • Yes, the item is digitized. Please use the digital image in preference to requesting the original. All images can be viewed at a large size when you are in any reading room at the Library of Congress. In some cases, only thumbnail (small) images are available when you are outside the Library of Congress because the item is rights restricted or has not been evaluated for rights restrictions.
      As a preservation measure, we generally do not serve an original item when a digital image is available. If you have a compelling reason to see the original, consult with a reference librarian. (Sometimes, the original is simply too fragile to serve. For example, glass and film photographic negatives are particularly subject to damage. They are also easier to see online where they are presented as positive images.)
    • No, the item is not digitized. Please go to #2.
  2. Do the Access Advisory or Call Number fields above indicate that a non-digital surrogate exists, such as microfilm or copy prints?

    • Yes, another surrogate exists. Reference staff can direct you to this surrogate.
    • No, another surrogate does not exist. Please go to #3.
  3. If you do not see a thumbnail image or a reference to another surrogate, please fill out a call slip in the Prints and Photographs Reading Room. In many cases, the originals can be served in a few minutes. Other materials require appointments for later the same day or in the future. Reference staff can advise you in both how to fill out a call slip and when the item can be served.

To contact Reference staff in the Prints and Photographs Reading Room, please use our Ask A Librarian service or call the reading room between 8:30 and 5:00 at 202-707-6394, and Press 3.

Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Block, Herbert, Artist. "Well, here goes" / Herblock. United States, 1967. 7/7. Photograph. https://www.loc.gov/item/2012637527/.

APA citation style:

Block, H. (1967) "Well, here goes" / Herblock. United States, 1967. 7/7. [Photograph] Retrieved from the Library of Congress, https://www.loc.gov/item/2012637527/.

MLA citation style:

Block, Herbert, Artist. "Well, here goes" / Herblock. 7/7. Photograph. Retrieved from the Library of Congress, <www.loc.gov/item/2012637527/>.