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Photo, Print, Drawing Zaojiuxianweng 造酒仙翁

About this Item


  • Zaojiuxianweng

Other Title

  • 造酒仙翁

Translated Title

  • The Winemaking Deity


  • The New Year picture Zao jiu xian weng (The Winemaking Deity) in the collection of the National Library of China belongs to the category of images relating to worship of the Horse God. This picture, however, is for the sacrificial ceremony of worshipping the Wine God. The piece was created in Beijing and reflects the continuation of the folk tradition in Northern China of worshipping the Wine God. In this image, the Wine God is sitting upright in the middle of the picture, holding a ritual wine vessel called a jue. On both sides of him stand the fairy boys, each holding a different-shaped wine pot, with the name of the wine on the body of the pot. In the foreground is an altar table, on which stand an incense burner, a candle holder, and sacrificial objects at the sides. Behind the deity is a horizontal scroll, with a four-character inscription: Zao jiu xian weng (The Winemaking Deity). The space on the two sides of the scroll is decorated with banners. A number of famous wine varieties are engraved on the picture, such as Sanbai (three whites wine), Huiquan (Huiquan wine), Jujiu (chrysanthemum wine), Yaojiu (medicinal wine), and more. The figure is the deified patron of winemakers. There were a number of legendary patrons of winemakers in various areas of China, the most popular of which were Yidi and Du Kang.

Created / Published

  • Beijing : [Publisher not identified], [1855 to 1911]


  • -  China--Beijing
  • -  1855 to 1911
  • -  Block printing
  • -  Folk art
  • -  Gods, Chinese
  • -  New Year
  • -  Vintners
  • -  Wine


  • -  Title devised, in English, by Library staff.
  • -  Original resource extent: 1 illustration : woodblock ; 29.5 x 24.5 centimeters.
  • -  Original resource at: National Library of China.
  • -  Content in Chinese.
  • -  Description based on data extracted from World Digital Library, which may be extracted from partner institutions.
  • -  Title revised per Asian Division.--cc28 2023-01-06


  • 1 online resource.

Digital Id

Library of Congress Control Number

  • 2021669039

Online Format

  • compressed data
  • image

Additional Metadata Formats

IIIF Presentation Manifest

Rights & Access

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Credit Line: [Original Source citation], World Digital Library

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Zaojiuxianweng. Beijing China, 1855. [Beijing: Publisher not identified, to 1911] Photograph.

APA citation style:

(1855) Zaojiuxianweng. Beijing China, 1855. [Beijing: Publisher not identified, to 1911] [Photograph] Retrieved from the Library of Congress,

MLA citation style:

Zaojiuxianweng. [Beijing: Publisher not identified, to 1911] Photograph. Retrieved from the Library of Congress, <>.