Photo, Print, Drawing We Can Do It! Rosie the Riveter. We Can Do It!

About this Item

Title
We Can Do It! Rosie the Riveter.
Other Title
We Can Do It!
Summary
This poster, produced by Westinghouse during World War II for the War Production Co-Ordinating Committee, was part of the national campaign in the United States to enlist women in the workforce. In the face of acute wartime labor shortages, women were needed in the defense industries, the civilian service, and even the armed forces. Publicity campaigns were aimed at encouraging those women who had never before held jobs to join the workforce. Poster and film images glorified and glamorized the roles of working women and suggested that a woman's femininity need not be sacrificed. Women were portrayed as attractive, confident, and resolved to do their part to win the war. Of all the images of working women during World War II, the image of women in factories predominates. Rosie the Riveter--the strong, competent woman dressed in overalls and bandanna--was introduced as a symbol of patriotic womanhood. The accoutrements of war work--uniforms, tools, and lunch pails--were incorporated into the revised image of the feminine ideal.
Contributor Names
War Production Co-ordinating Committee, United States Creator.
Created / Published
[place of publication not identified] : [publisher not identified], [1942 to 1943]
Subject Headings
-  United States of America
-  1942 to 1945
-  War posters
-  Women
-  Women in war
-  World War, 1939-1945
Notes
-  Title devised, in English, by Library staff.
-  Original resource extent: 1 color poster.
-  Original resource at: U.S. National Archives and Records Administration.
-  Content in English.
-  Description based on data extracted from World Digital Library, which may be extracted from partner institutions.
Medium
1 online resource.
Source Collection
United States History
Digital Id
https://hdl.loc.gov/loc.wdl/wdl.2733
Library of Congress Control Number
2021669753
Online Format
compressed data
image
LCCN Permalink
https://lccn.loc.gov/2021669753
Additional Metadata Formats
MARCXML Record
MODS Record
Dublin Core Record
IIIF Presentation Manifest
Manifest (JSON/LD)

Rights & Access

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Credit Line: [Original Source citation], World Digital Library

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

War Production Co-Ordinating Committee, United States Creator. We Can Do It! Rosie the Riveter. United States of America, 1942. [Place of Publication Not Identified: Publisher Not Identified, to 1943] Photograph. https://www.loc.gov/item/2021669753/.

APA citation style:

War Production Co-Ordinating Committee, U. S. C. (1942) We Can Do It! Rosie the Riveter. United States of America, 1942. [Place of Publication Not Identified: Publisher Not Identified, to 1943] [Photograph] Retrieved from the Library of Congress, https://www.loc.gov/item/2021669753/.

MLA citation style:

War Production Co-Ordinating Committee, United States Creator. We Can Do It! Rosie the Riveter. [Place of Publication Not Identified: Publisher Not Identified, to 1943] Photograph. Retrieved from the Library of Congress, <www.loc.gov/item/2021669753/>.

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