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Book/Printed Material Scientific advertising

About this Item

Title

  • Scientific advertising

Summary

  • This study analyses the ingredients of effective advertising, including consumer psychology, art presentation, subject matter, use of samples, specificity, and individuality. It compares advertising with personal salesmanship and points out that because advertising must appeal to thousands, its mistakes are costly. Good advertising, the author argues, is brief, clear, and convincing. American Memory.

Names

  • Hopkins, Claude C., 1866-1932

Created / Published

  • [Chicago, c1923]

Headings

  • -  Advertising

Medium

  • 3 p.l., 102 p. 1 illus. 20 cm.

Call Number/Physical Location

  • HF5821 .H64

Digital Id

Library of Congress Control Number

  • 23009362

Online Format

  • image

Additional Metadata Formats

IIIF Presentation Manifest

Rights & Access

The books in this collection are in the public domain and are free to use and reuse.

Credit Line: Library of Congress

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Hopkins, Claude C. Scientific Advertising. [Chicago, 1923] Image. https://www.loc.gov/item/23009362/.

APA citation style:

Hopkins, C. C. (1923) Scientific Advertising. [Chicago] [Image] Retrieved from the Library of Congress, https://www.loc.gov/item/23009362/.

MLA citation style:

Hopkins, Claude C. Scientific Advertising. [Chicago, 1923] Image. Retrieved from the Library of Congress, <www.loc.gov/item/23009362/>.