Top of page

Book/Printed Material The menace of the chains, a discussion of chain store distribution and its serious menace to the manufacturer, whose business success depends on his finding and keeping a market for his product

About this Item

Title

  • The menace of the chains, a discussion of chain store distribution and its serious menace to the manufacturer, whose business success depends on his finding and keeping a market for his product

Summary

  • This book depicts chain stores as "powerful, aggressive and ruthless selling organizations." In Chicago alone, chain groceries grew from fifty to twelve hundred within a period of ten years. Nationwide, drug stores grew from twenty-five to two thousand from 1900 to 1923. Because of their advantageous locations, pricing, and management and distribution practices, this work claims, chain stores have taken up 65 percent of the retail market. To survive, manufacturers must rely on advertising, quality, and service to sell products directly to consumers, foster consumer brand preferences, and create consumer demand, thereby returning chain stores to their former position as intermediaries in the retail economy. American Memory.

Names

  • Millis advertising company, Indianapolis. [from old catalog]

Created / Published

  • Indianapolis, The Millis advertising company, c1924.

Headings

  • -  Advertising--United States
  • -  Chain stores

Medium

  • 30 p. 19 cm.

Call Number/Physical Location

  • HF5468 .M5

Digital Id

Library of Congress Control Number

  • 24011388

Online Format

  • image

Additional Metadata Formats

IIIF Presentation Manifest

Rights & Access

The books in this collection are in the public domain and are free to use and reuse.

Credit Line: Library of Congress

More about Copyright and other Restrictions.

For guidance about compiling full citations consult Citing Primary Sources.

Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Millis Advertising Company, Indianapolis. The Menace of the Chains, a Discussion of Chain Store Distribution and Its Serious Menace to the Manufacturer, Whose Business Success Depends on His Finding and Keeping a Market for His Product. Indianapolis, The Millis advertising company, 1924. Image. https://www.loc.gov/item/24011388/.

APA citation style:

Millis Advertising Company, I. (1924) The Menace of the Chains, a Discussion of Chain Store Distribution and Its Serious Menace to the Manufacturer, Whose Business Success Depends on His Finding and Keeping a Market for His Product. Indianapolis, The Millis advertising company. [Image] Retrieved from the Library of Congress, https://www.loc.gov/item/24011388/.

MLA citation style:

Millis Advertising Company, Indianapolis. The Menace of the Chains, a Discussion of Chain Store Distribution and Its Serious Menace to the Manufacturer, Whose Business Success Depends on His Finding and Keeping a Market for His Product. Indianapolis, The Millis advertising company, 1924. Image. Retrieved from the Library of Congress, <www.loc.gov/item/24011388/>.