Book/Printed Material Selling Mrs. Consumer,
About this Item
Title
- Selling Mrs. Consumer,
Summary
- Selling Mrs. Consumer analyzes the relationship between women and the consumer economy. The author, Christine Frederick, was a distinguished home economist. The book's first section explores the need for studies of consumers, women consumers' purchasing power, and the impact of life changes on women's buying habits. Based upon family income, tax figures, and information about the social status of 28,000,000 families (the pie diagram on page 65), this section compares men's purchasing patterns with women's and divides women consumers into ten groups such as "super-liberal, well-to-do, liberal, moderate, comfortable, and minimum-comfort and subsistence level." The second section of the work details per-capita and per-family consumption and how it might change American habits concerning diet and family furnishings. The third section anticipates the effect of women's purchasing patterns on manufacturing, advertising, chain-store building, installment buying, and other consumer-related enterprises. American Memory.
Names
- Frederick, Christine, 1883-
Created / Published
- New York, The Business bourse, 1929.
Headings
- - Consumers--United States
- - Cost and standard of living--United States
- - Home economics
Notes
- - Illustrated lining-papers.
Medium
- xv p., 2 l., 3-405 p. incl. col. front., illus., diagrs. 24 cm.
Call Number/Physical Location
- TX326 .F7
- TX326 .F7 Copy 2 Copy 2.
Digital Id
Library of Congress Control Number
- 29016541
Online Format
- image