Audio Recording "Whoever shouts the loudest still sells the most."

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About this Item

"Whoever shouts the loudest still sells the most."
Contributor Names
Fulcher, Howard (Narrator)
Levitas, Susan, 1961- (Interviewer)
Created / Published
Subject Headings
-  African Americans
-  Drugstores
-  Oral history
-  Interviews
-  Sound recordings
-  Work processes
-  Pharmacists
-  Fulcher's Pharmacy (Paterson, N.J.)
-  Ethnography
-  United States -- New Jersey -- Paterson
-  Interview with Howard Fulcher, owner, Fulcher's Pharmacy.
-  Summary of audio segment: Diagnosing is better today; people are product-oriented; commercials tell people what kind of pains they have; my role, if they go to doctor first, is to supply what doctor ordered and to explain it." (what is your role?) Depends on whether they to me to me first or go to the doctor first. If they go to the doctor first, ... my role is to supply what the doctor ordered and also to provide information. My job is to protect them from use of two doctors, or three medications at one time that may conflict or counteract one another; if they come in off street for advice, I recommend a drug or tell them to see a doctor if condition doesn't improve.
Digital Audio Tape
Call Number/Physical Location
AFC 1995/028: WIP-SL-A015
Source Collection
Working in Paterson Project Collection (AFC 1995/028)
American Folklife Center
Digital Id
Online Format

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Credit line

Working in Paterson Project collection, 1993-2002 (AFC 1995/028), American Folklife Center, Library of Congress

Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Fulcher, Howard, and Susan Levitas. "Whoever shouts the loudest still sells the most.". -08-17, 1994. Audio.

APA citation style:

Fulcher, H. & Levitas, S. (1994) "Whoever shouts the loudest still sells the most.". -08-17. [Audio] Retrieved from the Library of Congress,

MLA citation style:

Fulcher, Howard, and Susan Levitas. "Whoever shouts the loudest still sells the most.". -08-17, 1994. Audio. Retrieved from the Library of Congress, <>.