Top of page

Audio Recording "I haven't advertised in forty-five years, maybe more."

"I haven't advertised in forty-five years, maybe more."

About this Item


  • "I haven't advertised in forty-five years, maybe more."


  • Pizza, Joseph (Narrator)
  • Carroll, Thomas D. (Interviewer)

Created / Published

  • 1994-08-08


  • -  Italian Americans
  • -  Oral history
  • -  Interviews
  • -  Sound recordings
  • -  Advertisements
  • -  Tailor shops
  • -  21st Avenue (Paterson, N. J.)
  • -  Ritz Tailor and Cleaning (Paterson, N.J.)
  • -  Ethnography
  • -  United States -- New Jersey -- Paterson


  • Ethnography
  • Interviews


  • -  Interview with Joe Pizza, owner, Ritz Tailor and Cleaning on 21st Avenue.
  • -  Summary of audio segment: JP has been doing tailoring since opening, and hasn't advertised in 45 years, maybe more. He doesn't need to. If you do what you're supposed to do, and do it right, word of mouth will increase your business, not advertising. People are satisfied with his work, and very few ask questions. His ability, skill, knowledge, don't make him special, but recognized. He's been doing this for nearly 50 years. A reputation takes a long time. JP says he opens the shop and closes when he wants to, he's semi-retired, makes a few bucks, and that's it. JP says he also made clothes, before. Now he only does alterations. But he has experience cutting, measuring. And actually, most important is fitting the person. More than the sewing. If you're not a good fitter, you don't realize what the person looks like, or how he should be fitted, won't come out right. People respect JP for what he knows, his ability. People have been with him a long time, and people have been told this is the place to go. Had to work hard to achieve that. Patience. Refers to Schagen's shoe store across the street; they provide good service too, and have been in business for 100 years.


  • Digital Audio Tape

Call Number/Physical Location

  • AFC 1995/028: WIP-TDC-A002

Source Collection

  • Working in Paterson Project Collection (AFC 1995/028)


  • American Folklife Center

Digital Id

Online Format

  • audio

Rights & Access

The Library of Congress is not aware of any U.S. copyright protection (see Title 17, U.S.C.) or any other restrictions in the material in this collection, except as noted below. Users should keep in mind that the Library of Congress is providing access to these materials strictly for educational and research purposes. The written permission of the copyright owners and/or other holders of rights (such as publicity and/or privacy rights) is required for distribution, reproduction, or other use of protected items beyond that allowed by fair use or other statutory exemptions. Responsibility for making an independent legal assessment of an item and securing any necessary permissions ultimately rests with persons desiring to use the item. See our Legal Notices and Privacy and Publicity Rights for additional information and restrictions.

The American Folklife Center and the professional fieldworkers who carry out these projects feel a strong ethical responsibility to the people they have visited and who have consented to have their lives documented for the historical record. The Center asks that researchers approach the materials in this collection with respect for the culture and sensibilities of the people whose lives, ideas, and creativity are documented here. Researchers are also reminded that privacy and publicity rights may pertain to certain uses of this material.

Researchers or others who would like to make further use of these collection materials should contact the Folklife Reading Room for assistance.

Credit line

Working in Paterson Project collection, 1993-2002 (AFC 1995/028), American Folklife Center, Library of Congress

Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Pizza, Joseph, and Thomas D Carroll. "I haven't advertised in forty-five years, maybe more.". -08-08, 1994. Audio.

APA citation style:

Pizza, J. & Carroll, T. D. (1994) "I haven't advertised in forty-five years, maybe more.". -08-08. [Audio] Retrieved from the Library of Congress,

MLA citation style:

Pizza, Joseph, and Thomas D Carroll. "I haven't advertised in forty-five years, maybe more.". -08-08, 1994. Audio. Retrieved from the Library of Congress, <>.