Audio Recording "I haven't advertised in forty-five years, maybe more."

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"I haven't advertised in forty-five years, maybe more."

About this Item

Title
"I haven't advertised in forty-five years, maybe more."
Contributor Names
Pizza, Joseph (Narrator)
Carroll, Thomas D. (Interviewer)
Created / Published
1994-08-08
Subject Headings
-  Italian Americans
-  Oral history
-  Interviews
-  Sound recordings
-  Advertisements
-  Tailor shops
-  21st Avenue (Paterson, N. J.)
-  Ritz Tailor and Cleaning (Paterson, N.J.)
-  Ethnography
-  United States -- New Jersey -- Paterson
Genre
Ethnography
Interviews
Notes
-  Interview with Joe Pizza, owner, Ritz Tailor and Cleaning on 21st Avenue.
-  Summary of audio segment: JP has been doing tailoring since opening, and hasn't advertised in 45 years, maybe more. He doesn't need to. If you do what you're supposed to do, and do it right, word of mouth will increase your business, not advertising. People are satisfied with his work, and very few ask questions. His ability, skill, knowledge, don't make him special, but recognized. He's been doing this for nearly 50 years. A reputation takes a long time. JP says he opens the shop and closes when he wants to, he's semi-retired, makes a few bucks, and that's it. JP says he also made clothes, before. Now he only does alterations. But he has experience cutting, measuring. And actually, most important is fitting the person. More than the sewing. If you're not a good fitter, you don't realize what the person looks like, or how he should be fitted, won't come out right. People respect JP for what he knows, his ability. People have been with him a long time, and people have been told this is the place to go. Had to work hard to achieve that. Patience. Refers to Schagen's shoe store across the street; they provide good service too, and have been in business for 100 years.
Medium
Digital Audio Tape
Call Number/Physical Location
AFC 1995/028: WIP-TDC-A002
Source Collection
Working in Paterson Project Collection (AFC 1995/028)
Repository
American Folklife Center
Digital Id
http://hdl.loc.gov/loc.afc/afcwip.tca00205
Online Format
audio

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Credit line

Working in Paterson Project collection, 1993-2002 (AFC 1995/028), American Folklife Center, Library of Congress

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Pizza, Joseph, and Thomas D Carroll. "I haven't advertised in forty-five years, maybe more.". -08-08, 1994. Audio. Retrieved from the Library of Congress, https://www.loc.gov/item/afcwip003856/. (Accessed May 26, 2017.)

APA citation style:

Pizza, J. & Carroll, T. D. (1994) "I haven't advertised in forty-five years, maybe more.". -08-08. [Audio] Retrieved from the Library of Congress, https://www.loc.gov/item/afcwip003856/.

MLA citation style:

Pizza, Joseph, and Thomas D Carroll. "I haven't advertised in forty-five years, maybe more.". -08-08, 1994. Audio. Retrieved from the Library of Congress, <https://www.loc.gov/item/afcwip003856/>.