Audio Recording When you enter a store you first get a smile, then a handshake.
About this Item
- When you enter a store you first get a smile, then a handshake.
- Contributor Names
- Mantilla, Francisco "Arturo" (Narrator)
- Carroll, Thomas D. (Interviewer)
- Created / Published
- Subject Headings
- - Puerto Ricans
- - Oral history
- - Interviews
- - Sound recordings
- - Family-run businesses
- - Customer relations
- - Stores & shops
- - 21st Avenue (Paterson, N. J.)
- - Elsa's Fashions (Paterson, N.J.)
- - Ethnography
- - United States -- New Jersey -- Paterson
- - Interview with Francisco "Arturo" Mantilla, co-owner of Elsa's Fashions on 21st Avenue.
- - Summary of audio segment: When people come into the store, AM says the first thing is to become friends. Then he tries to sell them products. Big stores don't care about the customer, don't try to sell them more. AM says among his people, his country when you enter a store you first get a smile, then a handshake, etc. They ask after your family, etc. Then they begin to sell them the products. AM does that too. AM describes the sale process, negotiating for a deal, with his "old" people -- Spanish speaking customers who have been with him a long time. But the new people, American customers, he doesn't do that. And his son works in the store and complains about the customers who try to negotiate the price. And even the younger Spanish speaking people don't like the old way of doing business. And they go to the malls -- to Willowbrook -- to buy, because they like to go there. So AM has changed the business, has gone into manufacturing. Older people don't have any money, and others -- young kids -- go to New York to the village or to Willowbrook. So AM changes the business.
- Digital Audio Tape
- Call Number/Physical Location
- AFC 1995/028: WIP-TDC-A006
- Source Collection
- Working in Paterson Project Collection (AFC 1995/028)
- American Folklife Center
- Digital Id
- Online Format
ContributorsCarroll, Thomas D.
Mantilla, Francisco "arturo"
Subjects21st Avenue (Paterson, N. J.)
Elsa's Fashions (Paterson, N.J.)
Stores & Shops
Rights assessment is your responsibility.
The Library of Congress is not aware of any U.S. copyright protection (see Title 17, U.S.C.) or any other restrictions in the material in this collection, except as noted below. Users should keep in mind that the Library of Congress is providing access to these materials strictly for educational and research purposes. The written permission of the copyright owners and/or other holders of rights (such as publicity and/or privacy rights) is required for distribution, reproduction, or other use of protected items beyond that allowed by fair use or other statutory exemptions. Responsibility for making an independent legal assessment of an item and securing any necessary permissions ultimately rests with persons desiring to use the item. See our Legal Notices and Privacy and Publicity Rights for additional information and restrictions.
The American Folklife Center and the professional fieldworkers who carry out these projects feel a strong ethical responsibility to the people they have visited and who have consented to have their lives documented for the historical record. The Center asks that researchers approach the materials in this collection with respect for the culture and sensibilities of the people whose lives, ideas, and creativity are documented here. Researchers are also reminded that privacy and publicity rights may pertain to certain uses of this material.
Researchers or others who would like to make further use of these collection materials should contact the Folklife Reading Room for assistance.
Working in Paterson Project collection, 1993-2002 (AFC 1995/028), American Folklife Center, Library of Congress
More about Copyright and other Restrictions
For guidance about compiling full citations consult Citing Primary Sources.
Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.
Chicago citation style:
Mantilla, Francisco "Arturo", and Thomas D Carroll. When You Enter a Store You First Get a Smile, Then a Handshake. -08-10, 1994. Audio. Retrieved from the Library of Congress, https://www.loc.gov/item/afcwip003879/. (Accessed August 23, 2017.)
APA citation style:
Mantilla, F. ". & Carroll, T. D. (1994) When You Enter a Store You First Get a Smile, Then a Handshake. -08-10. [Audio] Retrieved from the Library of Congress, https://www.loc.gov/item/afcwip003879/.
MLA citation style:
Mantilla, Francisco "Arturo", and Thomas D Carroll. When You Enter a Store You First Get a Smile, Then a Handshake. -08-10, 1994. Audio. Retrieved from the Library of Congress, <https://www.loc.gov/item/afcwip003879/>.