Audio Recording "These customers become like friends."

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About this Item

"These customers become like friends."
Contributor Names
Venezia, Ralph (Narrator)
Carroll, Thomas D. (Interviewer)
Created / Published
Subject Headings
-  Italian Americans
-  Oral history
-  Interviews
-  Sound recordings
-  Customer relations
-  Stores & shops
-  21st Avenue (Paterson, N. J.)
-  Sanremo Italian Imports (Paterson, N.J.)
-  Ethnography
-  United States -- New Jersey -- Paterson
-  Interview with Ralph Venezia, owner of Sanremo Italian Import Company.
-  Summary of audio segment: TC asks RV how he built a clientele, cites his young age when he opened the business. RV says it was easy. The old owner told him some of the basics. But didn't follow all advice, because could see what the demand was, and tried to satisfy current or emerging demand. RV watched what was sold and tried to provide those things. So the idea is to stay behind the counter, buy sell, make sure whatever you sell is fresh and tastes good, and go on like that. So these customers become like friends. They call your name, say good morning when they come in, etc. RV doesn't find it comfortable when they don't do that. RV was always open, always tried to help customers. Didn't think differently [argue with customers?], and always tried to learn and to communicate with the customers. Never hides anything from customers. And people come back.
Digital Audio Tape
Call Number/Physical Location
AFC 1995/028: WIP-TDC-A009
Source Collection
Working in Paterson Project Collection (AFC 1995/028)
American Folklife Center
Digital Id
Online Format

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Credit line

Working in Paterson Project collection, 1993-2002 (AFC 1995/028), American Folklife Center, Library of Congress

Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Venezia, Ralph, and Thomas D Carroll. "These customers become like friends.". -08-11, 1994. Audio.

APA citation style:

Venezia, R. & Carroll, T. D. (1994) "These customers become like friends.". -08-11. [Audio] Retrieved from the Library of Congress,

MLA citation style:

Venezia, Ralph, and Thomas D Carroll. "These customers become like friends.". -08-11, 1994. Audio. Retrieved from the Library of Congress, <>.