Audio Recording "When you buy a business from somebody, it's like you're buying a clientele, but it doesn't work that way."

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About this Item

Title
"When you buy a business from somebody, it's like you're buying a clientele, but it doesn't work that way."
Contributor Names
Ditaranto, Rocco (Narrator)
Carroll, Thomas D. (Interviewer)
Created / Published
1994-08-17
Subject Headings
-  Italian Americans
-  Oral history
-  Interviews
-  Sound recordings
-  Customer relations
-  Neighborhood stores
-  21st Avenue (Paterson, N. J.)
-  Ditaranto's Market (Paterson, N.J.)
-  Ethnography
-  United States -- New Jersey -- Paterson
Genre
Ethnography
Interviews
Notes
-  Interview with Rocco Ditaranto, owner of Ditaranto's Market on 21st Avenue.
-  Summary of audio segment: Did RD have a built in clientele when he bought the business? RD says had some people fromthe previous owner. You think when you buy a business you buy the clientele too, but it doesn't work that way. Because they may come in only once and decide they don't like you. They see you as a newcomer, maybe you're too young, maybe too old, maybe your stock is different, or from another supplier, etc. So RD had to build his own clientele. And today, he's seen a lot of people come and go, some have died, but whatever RD has today is because he still has faithful customers. But that applies to a narrow margin of customers. And you get the passing by customers.
Medium
Digital Audio Tape
Call Number/Physical Location
AFC 1995/028: WIP-TDC-A012
Source Collection
Working in Paterson Project Collection (AFC 1995/028)
Repository
American Folklife Center
Digital Id
http://hdl.loc.gov/loc.afc/afcwip.tca01209
Online Format
audio

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Credit line

Working in Paterson Project collection, 1993-2002 (AFC 1995/028), American Folklife Center, Library of Congress

Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Ditaranto, Rocco, and Thomas D Carroll. "When you buy a business from somebody, it's like you're buying a clientele, but it doesn't work that way.". -08-17, 1994. Audio. https://www.loc.gov/item/afcwip003913/.

APA citation style:

Ditaranto, R. & Carroll, T. D. (1994) "When you buy a business from somebody, it's like you're buying a clientele, but it doesn't work that way.". -08-17. [Audio] Retrieved from the Library of Congress, https://www.loc.gov/item/afcwip003913/.

MLA citation style:

Ditaranto, Rocco, and Thomas D Carroll. "When you buy a business from somebody, it's like you're buying a clientele, but it doesn't work that way.". -08-17, 1994. Audio. Retrieved from the Library of Congress, <www.loc.gov/item/afcwip003913/>.