Film, Video Peace, little girl : [Daisy political spot]

About this Item

Title
Peace, little girl : [Daisy political spot]
Contributor Names
Schwartz, Tony
Luiz, Monique
Created / Published
1964
Subject Headings
-  Political television commercials
Genre
Political television commercials
Notes
-  Summary: "Daisy," sometimes known as "Daisy Girl" or "Peace, Little Girl," is a controversial political advertisement that aired on television during the September 7, 1964 telecast of David and Bathsheba on The NBC Monday Movie. Though only aired once by the campaign of Lyndon B. Johnson, it is considered to be an important factor in Johnson's landslide victory over Barry Goldwater and an important turning point in political and advertising history. It remains one of the most controversial political advertisements ever made.
Medium
Film, Video
Call Number/Physical Location
Mavis identifier: 1185386
Source Collection
Tony Schwartz Collection
Repository
Motion Picture, Broadcasting And Recorded Sound Division
Online Format
image
video

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Credit Line: Library of Congress, Motion Picture, Broadcasting, and Recorded Sound Division.

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Schwartz, Tony, and Monique Luiz. Peace, little girl: Daisy political spot. 1964. Video. https://www.loc.gov/item/mbrs01185386/.

APA citation style:

Schwartz, T. & Luiz, M. (1964) Peace, little girl: Daisy political spot. [Video] Retrieved from the Library of Congress, https://www.loc.gov/item/mbrs01185386/.

MLA citation style:

Schwartz, Tony, and Monique Luiz. Peace, little girl: Daisy political spot. 1964. Video. Retrieved from the Library of Congress, <www.loc.gov/item/mbrs01185386/>.