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Manuscript/Mixed Material Typescript on Public Relations Work and Politics, 1924: Breakfast with Coolidge.

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About this Item

Title

  • Typescript on Public Relations Work and Politics, 1924: Breakfast with Coolidge.

Names

  • Bernays, Edward L.

Created / Published

  • 1962/02/08

Headings

  • -  Presidents
  • -  Election
  • -  Public relations
  • -  Coolidge, Calvin, 1872-1933
  • -  Jolson, Al, 1886-1950
  • -  Advertising, Political
  • -  Manuscripts
  • -  United States

Genre

  • Manuscripts

Notes

  • -  Carbon-copy typescript, in gray binder, detailing Bernays's publicity campaign, on the eve of the 1924 presidential election, to humanize Coolidge's image by bringing a host of high-spirited actors and actresses to breakfast with him at the White House. The typescript includes the words to the campaign song "Keep Coolidge," which Al Jolson, one of the visiting actors, led all the guests in singing after breakfast. The anecdote appears, in condensed form without the campaign song , in the Bernays memoir The Biography of An Idea (1965). This occasion is memorialized in a photograph from the National Photo Company Collection, "John Drew, Al Jolson and other prominent actors with President and Mrs. Coolidge, October 17, 1924." Reproduced as facsimile page images: 11 pages.

Call Number/Physical Location

  • Book File, 1923-1965. Container 457: Research Notes [alphabetically arranged: A-C]
  • Folder: Biography of An Idea, Notes: Coolidge, Calvin

Source Collection

  • Edward L. Bernays papers.

Repository

  • Manuscript Division

Digital Id

Online Format

  • image
  • pdf
  • online text

IIIF Presentation Manifest

Rights & Access

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Bernays, Edward L. Typescript on Public Relations Work and Politics,: Breakfast with Coolidge. /02/08, 1962. Manuscript/Mixed Material. https://www.loc.gov/item/mss12534_02/.

APA citation style:

Bernays, E. L. (1962) Typescript on Public Relations Work and Politics,: Breakfast with Coolidge. /02/08. [Manuscript/Mixed Material] Retrieved from the Library of Congress, https://www.loc.gov/item/mss12534_02/.

MLA citation style:

Bernays, Edward L. Typescript on Public Relations Work and Politics,: Breakfast with Coolidge. /02/08, 1962. Manuscript/Mixed Material. Retrieved from the Library of Congress, <www.loc.gov/item/mss12534_02/>.