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Manuscript/Mixed Material Public Relations of An Hotel.

About this Item

Title

  • Public Relations of An Hotel.

Names

  • Bernays, Edward L.

Created / Published

  • 1927/03/09

Headings

  • -  Hotels
  • -  Advertising
  • -  Public relations
  • -  Tourism
  • -  Manuscripts

Genre

  • Manuscripts

Notes

  • -  Onion-skin carbon-copy typescript of a speech. Bernays indicates elsewhere that he gave the speech at Cornell University on March 9, 1927. His themes include his formulation that the work of a public relations counsel consists not only in disseminating existing news about a client, but in "creating events or circumstances which will result in bringing about expressions of the ideas [about the client] which [the counsel] is dramatizing to the public"--that is, by creating news for the sake of publicity. Examples are the "Welcome Stranger" campaign conducted by New York City hotels to counteract the unfriendly image that was damaging tourism profits, the Waldorf Astoria's designing of specially customized health menus for its guests, the Book Cadillac Hotel's provision of twenty-four hours of free insurance to guests at check-out time, the establishment of business libraries for guests at hotels frequented by businessmen, and the publicizing of hotel housekeeping methods to help homemakers doing housework at home. Reproduced as facsimile page images: 4 pages.

Call Number/Physical Location

  • Speech and Article File, 1919-1962. Container 422: 1919-1934
  • Folder: "Public Relations of An Hotel," March 1927

Source Collection

  • Edward L. Bernays papers.

Repository

  • Manuscript Division

Digital Id

Online Format

  • image
  • pdf
  • online text

IIIF Presentation Manifest

Rights & Access

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Bernays, Edward L. Public Relations of An Hotel. /03/09, 1927. Manuscript/Mixed Material. https://www.loc.gov/item/mss12534_12/.

APA citation style:

Bernays, E. L. (1927) Public Relations of An Hotel. /03/09. [Manuscript/Mixed Material] Retrieved from the Library of Congress, https://www.loc.gov/item/mss12534_12/.

MLA citation style:

Bernays, Edward L. Public Relations of An Hotel. /03/09, 1927. Manuscript/Mixed Material. Retrieved from the Library of Congress, <www.loc.gov/item/mss12534_12/>.