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Manuscript/Mixed Material Propaganda and Impropaganda.

About this Item


  • Propaganda and Impropaganda.


  • Bernays, Edward L.

Created / Published

  • 1928/06/09


  • -  Propaganda
  • -  Advertising, Political
  • -  Manuscripts


  • Manuscripts


  • -  A three-page original typescript, with corrections in pencil, of a speech Bernays gave in Rochester, New York, at the twenty-fifth convention of the Advertising Affiliation. He spoke regarding proper and improper uses of propaganda. A propagandist is defined as "anybody who tries to convince other people that his idea is acceptable." Pencilled on the back of the third page of the typescript are some lines in shorthand. Stapled to this first manuscript is a second one-page original typescript, titled "Urges Political Parties to Use Highest Technical Efficiency in Political Campaigns. Sees Wastefulness in Present System." This appears to be a press release, possibly written by Bernays himself, prepared the day after the Rochester speech and summarizing the gist of Bernays's remarks as applied to politics in this way: "Honest propaganda, efficiently applied, will save millions in the next political campaign." The summary states that Bernays took the occasion to urge "intelligent and open propaganda for political parties," and attributes to him the view that "Today . . . good propaganda is an invisible government which sways the habits and actions of most of the people of the United States. Rightly employed, it is a quick and effective means of producing changes of social usefulness in the great mass of people of the United States." Reproduced as facsimile page images: 5 pages.

Call Number/Physical Location

  • Speech and Article File, 1919-1962. Container 422: 1919-1934
  • Folder: "Propaganda and Impropaganda," June 1928

Source Collection

  • Edward L. Bernays papers.


  • Manuscript Division

Digital Id

Online Format

  • image
  • pdf
  • online text

IIIF Presentation Manifest

Rights & Access

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Bernays, Edward L. Propaganda and Impropaganda. /06/09, 1928. Manuscript/Mixed Material.

APA citation style:

Bernays, E. L. (1928) Propaganda and Impropaganda. /06/09. [Manuscript/Mixed Material] Retrieved from the Library of Congress,

MLA citation style:

Bernays, Edward L. Propaganda and Impropaganda. /06/09, 1928. Manuscript/Mixed Material. Retrieved from the Library of Congress, <>.